Marketing Executive

JOB DESCRIPTION

Summary

To execute marketing strategies along with achieving the entity’s main goals in terms of payments portfolio growth, activity rate and market presence through the effective marketing exercises and team collaboration

Duties and Responsibilities:

• Upgrading PayTabs understanding of our competitive landscape, commercial environment and users’ needs. Turning insights into positioning and effective creative Ideas.
• Set marketing plan and direction to not only fulfill the required KPIS but also to exceed them.
• Strong organization skills to be able to acquire the needed approvals from HQ on time to Increase brand awareness using different communication tools (digital and offline).
• Collaborating with PR and other outsource network to achieve your aim.
• Generating leads through digital and offline channels to increase PayTabs’ portfolio.
• Ensuring website traffic increases monthly.
• Assessing and amending user journey to ensure smooth feature discovery and conversion.
• Provide regular detailed activity reports and insights in order to achieve maximum ROI.
• Research and analyze competitor advertising materials.
• Ensuring content calendar is finalized and approved every month.
• Focusing on big projects digital and offline that would strengthen PayTabs’ position in the market.
• perform other duties within scope of work as assigned by the LM.

Competencies

• Good communication and negotiator.
• Aggressive and energetic with ‘I can do attitude’.
• Ability to interact with various levels of management.
• Good analytical skills.
• High on research.
• Attention to details.
• Proactive and confident attitude, able to work individually and as a team.
• Entrepreneur mindset, result oriented, methodical and structured.

Preferred Education and Experience

• Bachelor’s degree in business/marketing/Sales or any other equivalent degree.
• 1-3 years of marketing experience in e-payment, e-commerce and/or retail.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.