7 Ways PayTabs Is Making MENA Smarter About Money

As April marks Financial Literacy Month, it’s an opportune time to highlight how PayTabs is fostering financial literacy across the MENA region. Through strategic partnerships and innovative solutions, PayTabs is empowering individuals and businesses with the tools and knowledge needed to navigate the financial landscape. Here are seven notable initiatives:​

1. Empowering Female Entrepreneurs through Social Commerce

PayTabs has been instrumental in supporting women-led businesses by providing end-to-end payment solutions that facilitate access to global markets. The acquisition of Paymes, a social commerce platform, has enabled women entrepreneurs, especially those running micro-businesses or home-based enterprises, to create customized online stores and sell products directly on social media platforms. This initiative not only promotes financial independence but also enhances digital literacy among women in the Levant and GCC regions. PayTabs has been instrumental in supporting women-led and home-based businesses by offering end-to-end payment solutions that ease entry into e-commerce.  With the launch of Reels Pay, PayTabs enables micro-merchants to sell directly via Instagram and other social media stores by sharing simple payment links. These tools have significantly boosted financial independence and literacy for freelancers and women entrepreneurs across the GCC, helping them build sustainable, digitally savvy businesses.

2. Digitizing Microfinance with Tanmeyah

In partnership with Tanmeyah, Egypt’s leading microfinance provider, PayTabs Egypt has digitized the loan collection process, making it more secure and efficient. This collaboration has improved financial inclusion by providing underserved communities with access to digital payment solutions, thereby promoting financial literacy and encouraging the adoption of cashless transactions.

3. Enhancing Consumer Finance with Ollin

One of the significant hurdles in consumer finance across MENA is accessibility to seamless and efficient payment solutions. PayTabs’ collaboration with Ollin, Global Corp’s lifestyle financing platform in Egypt, seeks to redefine consumer finance management. Since its launch in 2022, Ollin has offered instalment plans across essential services such as auto loans, mortgages, education, healthcare, and travel. However, the challenge remains in providing a frictionless payment process for consumers. PayTabs Egypt’s collaboration with Ollin has simplified consumer access to installment-based financing. By embedding PayTabs’ payment solutions, Ollin users can manage purchases and repayments more efficiently. This digital transformation empowers users with tools for better financial planning and responsible budgeting. By integrating PayTabs’ state-of-the-art payment technology, this partnership ensures a secure, user-friendly payment journey, making financing more accessible and manageable. This initiative empowers consumers with enhanced digital tools, minimizing financial constraints and simplifying repayment. Empowering Investors with Seamless Payment Solutions.

4. Streamlining SME Finance Management with NuMetric

In Jordan, PayTabs has partnered with NuMetric, a cloud-based financial automation provider, to streamline invoicing and payments for SMEs. This integration allows small business owners to issue invoices and accept payments easily, automating cash flow processes and promoting financial discipline and literacy in the entrepreneurial sector. The partnership with NuMetric is a strategic move that aligns PayTabs with a growing need for streamlined financial management solutions. By integrating PayTabs’ payment orchestration platform into NuMetric’s accounting technology, the company enhances online invoice collection and automation. This seamless user experience not only strengthens customer retention but also positions PayTabs as an indispensable solution for SMEs.

5. Driving Contactless Transactions with NearPay

PayTabs has teamed up with NearPay in Jordan to enable Tap-to-Phone functionality, allowing merchants to accept contactless payments using just their smartphones. This technology reduces the need for expensive point-of-sale hardware and brings digital payment literacy to a broader segment of small vendors, freelancers, and gig workers—enhancing their ability to participate in the formal economy.

6. Empowering Digital Commerce with Security-First Solutions

PayTabs’ alliance with Digital Haze is set to transform digital transactions by integrating cybersecurity expertise with an advanced payment orchestration platform. As businesses in the Levant region embrace digital transformation, security remains a top concern. Digital Haze, with its 25+ years of experience in cybersecurity and digital financial services, will help SMEs and enterprises navigate security challenges while leveraging PayTabs’ secure and scalable payment infrastructure. This collaboration aligns with the leadership philosophy that fintech growth must be accompanied by robust risk management strategies. By merging data-driven insights with secure digital payment solutions, the partnership aims to empower businesses to scale operations without compromising security and compliance.

7. Powering smarter payments in Kuwait

Recognizing the need for innovative solutions, Kuwait International Bank (KIB) has partnered with PayTabs Kuwait to provide businesses with a comprehensive digital payment system. Through this partnership, merchants gain access to secure and user-friendly payment gateways that simplify transactions and settlements, enhancing customer satisfaction. Additionally, a referral program directs merchants to KIB’s tailored banking solutions, empowering businesses with advanced financial tools.

Across MENA, PayTabs continues to collaborate with financial institutions and fintech startups to bridge gaps in access to secure digital payments. These partnerships, products and tools help cultivate a more inclusive financial ecosystem, providing both education and tools for better money management.