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Create a Loyalty Program in 5 Easy Steps

Category: Growth Hacks

Create a Loyalty Program in 5 Easy Steps
Mohab Growth Hacks 0

Create a Loyalty Program in 5 Easy Steps

Whether you have set up a new business or are looking to expand your existing one, creating a loyalty program can help you achieve your target.  A good loyalty program can help you in creating a sustainable customer base. As it is far more expensive to gain a new customer than to retain an existing one, a loyalty program can be help in running a business more efficiently. Here are the top tips to create a loyalty program which will keep the customers coming back.

  1. Know your Customer Base: In order to create a loyalty program which is just right for your business, it is important to know your customer base well. Some of the most pertinent questions which are required to be answered are the buying capacity of the customers, the type of products bought by them, and the duration for which they have been your customers. Answering these questions will allow you to make more objective assessment of your customer base and fine-tune your program appropriately. Loyalty programs are most suitable for businesses which experience recurring orders at reasonable business intervals. Also, different enterprises require different types of loyalty programs.

 

  1. Decide How to Reward: Rewarding your loyal customers well is the key to the success of a loyalty program. Once you know the main features of your clients, you will be in position to select the most appropriate type of rewards to be offered. It is common wisdom that customers respond more favorably to frequent rewards, even if they are smaller in size. Similarly, rewards in the form of discounts or cashback are also more popular with clients. The businesses are also advised to take a conservative approach towards the rewards as it is far easier to increase these prizes in the future than to decrease them.

 

  1. Keep it Simple: Since a customer loyalty program is long term in nature, it is important to keep it simple. The program should be designed in such a manner that is not only sustainable but also requires minimal resources for its operations. It should also provide positive experience for the clients. The signup process for the program should be self-explanatory and there should not be any ambiguity about the rewards. It is important that the clients are able to anticipate the rewards that they are entitled to so that they do not feel being taken advantage of. It will also make it easier for the employees to explain the program to the customers. All the expenses or qualifiers should also be stated upfront.

 

  1. Leverage Promotional Tactics: While it is important to keep the program simple, it is imperative that some of the time-tested promotional tactics are embedded in the program. The businesses may benefit immensely from endowed progress effect where the customers are provided with ‘bonus’ to give them a sense of quick achievement. Other tactics such as exclusive invites to certain events and premium services may also be used to entice customers to sign up for the program. It should also be ensured that there is proper customer care service available to attend to any query raised by your clients.

 

  1. Use CRM Tools: For running an efficient customer loyalty program, it is important to not only set the goals and budget but also to monitor and measure the progress on a continuous basis. This task may become burdensome over a period of time, so you may think about taking help of Customer Relationship Management tools for this purpose. These tools can help you in tracking your customer interaction and analyzing the results of the loyalty program. Such analysis helps you in making prompt changes to the program to improve its efficiency. You should also ensure that your customer loyalty program does not cannibalize your new client acquisition initiatives.

 

Loyalty programs may help a business in retaining its customers and generate repeat business in an efficient manner. However, it is highly important to customize the program to suit your specific business objectives and customer base. It is also pertinent to note that loyalty programs are good for big and small businesses alike. So, do not ignore this vital tool to boost your client base.

6 years ago
Launch Your First eCommerce Website : Choosing the right payment partner (Part 3)
Mohab Growth Hacks 0

Launch Your First eCommerce Website : Choosing the right payment partner (Part 3)

In continuation with our series on the steps to launch your first e-commerce website, we shall discuss the finer aspects of deciding upon the best payments partner for your e-commerce business. Setting up a payments gateway for your e-commerce website can mean entering uncharted territory for many. However, there’s no denying the importance of selecting the right payment partner to accept online payments from customers and boost cash inflows. Just because its unfamiliar, it need not be intimidating! With the following tips, one can easily manage and win the online payments strategy:

  1. Well defined business goals: The payment processing is the final stage of the transaction. Having retained the customer within one’s website and after the shopping cart is loaded, it would be a death knell, if the customer had to leave the website and was directed to another page to complete the payment. This amounts to a high degree of revenue uncertainty as the frustrated customer might abandon the cart. One must have a well thought out strategy of managing the transactions from start to end and maximize sales conversions. With this is mind, it is best to opt for a secure payment solutions provider, smoothly integrated with the e-commerce portal, that would facilitate prompt payments with a few clicks and allow the customer to check out conveniently upon transaction completion.
  2. Money matters: Its best to opt for a payments company that is transparent and charges for the gateway services upfront. This way the merchant is not in for a shock later by way of hidden fees or variable fees based on the number of processed transactions. The most common pricing models are fee charged for each transaction, monthly or yearly usage, fees as a percent of transaction value, flat rate fees or bulk pricing. Often there may be hidden or additional fees like chargebacks, registration costs, set-up fees and renewal costs. One should also consider the other services offered by the payments company like multi-currency capabilities and support in case of failed transactions or errors while negotiating the fees structure. The payments gateway should ensure that the money is received by the merchant in minimum time, with no hassles for the customer.
  3. Secure solutions: It is an absolute must that the payments solutions comply with the highest security standards like PCI DSS framework. This would reassure the customer that his or her personal data and financial credentials are safeguarded, without the risk of confidentiality breach or data leakage. Security standards would offer fraud protection, which would enable the payment details to be processed via the secure payment gateway, rather than through a common server.
  4. Ease of integration into the portal: The payments solutions should be user friendly with a simple plug and use facility in a few clicks, rather than needing technical staff to set up and operate. Its important to select a payments gateway that has a smooth integration process with multiple features, to build a better connect with customers and win their trust.
  5. Support services: Running an e-commerce site is a 24*7 business. The payment processing towards a transaction can occur at any time and at any place. Thus, the support services of the payments company should be up and running, virtually at all times as a failed transaction or error needs to be addressed on an urgent basis. It would be a good idea to check the support medium of the payments gateway-whether email, call or live chat, with the last option indicating prompt problem resolution.
  6. Payment methods: Customers often prefer to do business with an e-commerce vendor that offers their preferred payment mode. While some may prefer credit cards, others may opt for debit cards or local wallets. Thus, it is important to select a payment processor that supports the popular payment methods as per local preferences.
  7. Omni channel platform: Its important to zero in on a payment gateway that can be hosted in the mobile e-commerce site and enable payments via the e-commerce mobile app. Irrespective of the device, whether smartphone, tablet, desktop or a laptop, the customers should be able to browse products and conveniently pay via the payments processor.

The right payment partner would enhance business value for the e-commerce merchant by facilitating simple, secure, prompt online payments 24*7 on the website. This would contribute towards increased sales conversions, better customer experience and speedy transaction completion. One must carefully study the features and the pricing before deciding upon the best payments gateway suited to one’s business needs. In our next article, we shall look at the final aspects of an online transaction post payment i.e. the product delivery and after sales customer services.

 

6 years ago
Launch Your First eCommerce Website : Setting up a website and e-commerce platform (Part 2)
Mohab Growth Hacks 0

Launch Your First eCommerce Website : Setting up a website and e-commerce platform (Part 2)

The next process involves setting up the online e-commerce portal. Developing an e-commerce website from scratch involves the following steps: obtaining a domain name, roping in a web hosting provider, integrating a payment gateway, a platform to build the online store with product listing, initial capital to fund the manufacture of products and packaging the final product for delivery and shipping.

Web Hosting service and registration of domain name:

What’s in a name? A lot actually, especially if it’s a domain name. It’s important to choose a suitable, available domain name for one’s business or brand. Some tips in selecting a name are:

  •  The name should be connected to the business line: Its best to pick a name that gives customers an idea of the product offerings. The name should clearly highlight the focus behind the online business. In case of an unrelated name, the e-commerce business would have to invest significantly in marketing and branding initiatives to win customers mind share and have a better connect.
  • A short name is easier to remember for customers. It would also result in fewer word entries and hitting the correct website in no time. This might improve visits to the web page and enhance sales conversions.

Registration of the domain name: Having zeroed in on the domain name, one needs to register the same via a domain registrar by paying the requisite fees.

Selection of the e-commerce solutions: This is the crux of the entire e-commerce business. The e-commerce solutions depend on the following parameters i.e. type of platform, size of the business, desired features and budget.

Type of platforms: The following are the two available platforms:

  • Self-hosted solution: These are open source platforms by which the one would have to set up, host, run and maintain the online store with the help of a technical developer. There is considerable flexibility as regards the features, customizations and options in this case. They require advanced technical knowledge as the design needs coding in order to be implemented. While the software is free, there are costs towards server fees, development and maintenance fees and hiring skilled labour.
  • Fully Hosted platforms perform the functions of setting up, hosting and maintenance. These are easy to understand and use. Even non-technical persons can create a website on their own in this option. There are easy drag and drop features with sample templates and in-built key functionalities like stock management, marketing and other presentation tools. The platforms include a fee towards subscription and is influenced by product, user and sales volumes, desired features etc. The updates or feature release will be entirely dependent on the solutions provider. The merchant has limited options as regards customizations and would have to opt for the existing themes.

Evaluation of options: Its best to research the pros and cons of both the options before taking a decision.

  • Trying it out: It might be a good idea to opt for a demo version or free trail period to confirm the quality of the interface and the reliability of the platform. One can even list a few products and gauge the customer response. Alternatively, one could browse the site and judge the speed and response rate.
  • Communicate with the sales team: One can also discuss one’s specific requirements with the solution provider and get an understanding of the process and support services.
  • Check the track record: It would be prudent to obtain feedback from a few merchant clients as to their satisfaction with the e-commerce platform. Often social media provides useful reviews on a particular solution and help take a decision.

Evaluate the features on offer: It is advised to consider the additional capabilities being offered like SEO optimization, brand building via social media etc.

Integration with add-ons: Often one may plan to integrate the portal with a payments gateway, accounting software or logistics and shipment facility. The platforms must support such external add-ons and continue to function smoothly.

Establishing the e-commerce website is a highly technologically intensive stage and most important stage of an online business which could impact the success of the online business model. In case you want to have an operational site in a quick turnaround time, it is best to opt for hosting platform. However, if one wants to customize a site and adopt a gradual site building approach, the open source solution might work better. In continuation with this series, we shall discuss the next step i.e. the crucial money matters. In other words, the selection of the appropriate payments partner to ensure timely and smooth customer payments.

6 years ago
Launch Your First eCommerce Website : Choosing an Industry, Product and process (Part 1)
Mohab Growth Hacks 0

Launch Your First eCommerce Website : Choosing an Industry, Product and process (Part 1)

With higher Internet penetration levels, jumping into the online e-commerce bandwagon is fast becoming crucial for business survival. A recent estimate by eMarketer puts the online sales opportunity at over $27 trillion in 2020. Thus, any prudent sellers cannot afford to miss out on digital selling and opt only for the brick and mortar store given the huge market size, cost savings, access to a wide customer base and low barriers to entry in the online route. The e-commerce business is clearly here to stay. In this series, we shall explore the simple four- pronged approach to successfully launch one’s first e-commerce website right from start to finish. After you are through this series of articles, you’d realize that setting up and running one’s e-commerce site is no rocket science at all!

Choosing an Industry, Product and process

The products listed on an e-commerce site are its mainstay. Thus, it is important to zero in on the right industry group, list of product categories to be hosted on the website and the process of delivery to the final customer. The following are useful points to determine what inventory to sell and how to source the merchandise:

  • Research your niche: A good starting point would be to pick a competitive industry and identifying the successful players. This would ensure there is already a sizable customer base with latent demand to tap into. Alternatively, one could pick what’s on popular listing or a category with multiple keywords and trending on social media. Another approach would be to select what’s one’s liking and has experience in. After all the success of a business depends largely on the degree of commitment of the entrepreneur. Its highly likely that one would be more involved in a business vertical that one is interested in.
  • Source products: In case you are not keen on in-house manufacturing, you could also obtain inventory from other manufacturers. There are two options in this- either stock inventory or dropship the products i.e. ensuring direct product delivery from the manufacturer to the customer.
  • Contacting the suppliers: Having decided the products to be sold online, its imperative to find the suppliers of the products. In case one decides to host readymade merchandise or manufacture products, suppliers of the final goods or raw material sourcing is vital. Some popular routes include looking up online directories or searching for suppliers on the websites of trade organizations. For a more personalized approach, it might be a good idea to visit seminars, trade shows and similar events in one’s city to touchbase with potential suppliers. In case one already has contacts in a particular industry segment, it might make sense to go by referrals. Lastly, using social media platforms like LinkedIn and Facebook one can post an update or requirement or enter discussions in related groups, which might help win vendors.
  • Shortlisting suppliers: Having created a list of potential suppliers, its important to communicate and negotiate the terms and conditions. This would ensure no future misunderstanding as regards payments or wrong product delivery or description. It is also advisable to read supplier reviews on other websites to gauge their service quality. The following are some of the important parameters to be evaluated:
    • Terms of payment: Whether the vendor accepts cash on delivery, net 30 days, net 90 days or advance system
    • Minimum order requirements: Some suppliers mandate bulk purchases
    • Cost estimate: In addition to the cost of the products, vendors would charge for shipping, packaging and handling fees.
    • Insurance cover: Most suppliers insure the products against liability arising from product recall, damage during travel, malfunctioning etc.
    • Non delivery or late delivery: One must be aware of the vendor policy in respect of undelivered orders or late deliveries, so as to avoid souring business relationship with one’s customers.
  • Prepare a viable business plan: Having discovered your niche, zeroed in on the products, studied the profitability and demand potential and sourced the suppliers, its important to study competition and develop a feasible business plan. This would help differentiate oneself from the peers and win sales conversion. The business plan should cover diverse scenarios of base, best and worst case, with strategies to win new customer leads and grow traffic and to have a backup plan to keep the e-commerce business up and running throughout.

Now that you have the broad guidelines of starting an e-commerce in place, its crucial to move to the ‘tech’ aspect of setting up the online portal. We shall discuss the finer nuances of setting up a website and e-commerce platform in the next article in this continuing series.

6 years ago
Top Five Online Payment Trends to Look Out For in 2019
Mohab Growth Hacks 0

Top Five Online Payment Trends to Look Out For in 2019

As e-commerce continues to grow, the robustness and security of online payment systems becomes an important concern. More and more people are now buying products and services online, exposing their highly sensitive data. In order to provide a secure and efficient experience to online buyers, it is important to look at the following online payment trends.

  • Mobile Payments Reign: As mobile shopping trumped browser-based shopping, it seems like the same thing is going to happen in the case of online payment segment as well. As more and more people are using mobiles for their shopping and internet browsing, payments from mobile phones are increasingly becoming the norm. Consequently, there is also an increase in mobile payment scams as evidenced by the proliferation of mobile phishing sites. It has become imperative for online payment system providers to be aware of this trend and take remedial measures accordingly.
  • Massive Data Breaches Become Commonplace: The use of Artificial Intelligence and bots makes it easier for hackers to undertake massive data breaches. Stealing information from a large number of accounts simultaneously is highly lucrative for criminals and they are using increasingly sophisticated technologies to undertake such attacks. In order to protect the users, it is important for the websites and payment gateway providers to ensure that their information is safeguarded appropriately. For this purpose, they may go for security audits, Blackbox practices, and social engineering.
  • Apps Go Rogue: As mobile internet grows, so do the mobile apps. Hackers are now increasingly focusing on these apps to steal data and financial credentials. It is believed that there is surge in the number of rogue mobile apps which are designed with the sole purpose of stealing data. App stores have yet to wake up to the threat of such malicious apps. However, lately there has been a spurt in the number of apps getting banned or kicked out of app stores for containing malicious codes.
  • ATOs Proliferate: Account takeovers are becoming common in online payment systems. Account takeover is a type of data theft where a hacker uses bots for gaining illegal access to a victim’s online payment account. Such compromised accounts may then be used for theft or for unauthorized purchases. As technologies improve further, it is expected that such ATO attacks will become more commonplace and more sophisticated at the same time.
  • Focus on Behavioral Biometrics: To provide a secure online payment experience, the providers mainly rely upon their authentication systems. In order to keep up with the emerging trends, it is important for the providers to incorporate new changes in their authentication process. One such emerging trend is to use behavioral biometrics for identifying potentially risky accounts. Any sudden change in behavioral biometrics of an account may also indicate that the account may have been compromised. In such cases, swift remedial actions may be undertaken.

Overall, it is safe to assume that service providers are becoming increasingly aware of online payment security threats. Analysis of emerging trends allows them to design new policies to effectively counter such threats.

6 years ago