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7 Ways PayTabs Is Making MENA Smarter About Money

7 Ways PayTabs Is Making MENA Smarter About Money
Mohab Global Events, Growth Hacks 0

As April marks Financial Literacy Month, it’s an opportune time to highlight how PayTabs is fostering financial literacy across the MENA region. Through strategic partnerships and innovative solutions, PayTabs is empowering individuals and businesses with the tools and knowledge needed to navigate the financial landscape. Here are seven notable initiatives:​

  1. Empowering Female Entrepreneurs through Social Commerce

PayTabs has been instrumental in supporting women-led businesses by providing end-to-end payment solutions that facilitate access to global markets. The acquisition of Paymes, a social commerce platform, has enabled women entrepreneurs, especially those running micro-businesses or home-based enterprises, to create customized online stores and sell products directly on social media platforms. This initiative not only promotes financial independence but also enhances digital literacy among women in the Levant and GCC regions. PayTabs has been instrumental in supporting women-led and home-based businesses by offering end-to-end payment solutions that ease entry into e-commerce.  With the launch of Reels Pay, PayTabs enables micro-merchants to sell directly via Instagram and other social media stores by sharing simple payment links. These tools have significantly boosted financial independence and literacy for freelancers and women entrepreneurs across the GCC, helping them build sustainable, digitally savvy businesses.

7 Ways PayTabs Is Making MENA Smarter About Money

  1. Digitizing Microfinance with Tanmeyah

In partnership with Tanmeyah, Egypt’s leading microfinance provider, PayTabs Egypt has digitized the loan collection process, making it more secure and efficient. This collaboration has improved financial inclusion by providing underserved communities with access to digital payment solutions, thereby promoting financial literacy and encouraging the adoption of cashless transactions.

  1. Enhancing Consumer Finance with Ollin

One of the significant hurdles in consumer finance across MENA is accessibility to seamless and efficient payment solutions. PayTabs’ collaboration with Ollin, Global Corp’s lifestyle financing platform in Egypt, seeks to redefine consumer finance management. Since its launch in 2022, Ollin has offered instalment plans across essential services such as auto loans, mortgages, education, healthcare, and travel. However, the challenge remains in providing a frictionless payment process for consumers. PayTabs Egypt’s collaboration with Ollin has simplified consumer access to installment-based financing. By embedding PayTabs’ payment solutions, Ollin users can manage purchases and repayments more efficiently. This digital transformation empowers users with tools for better financial planning and responsible budgeting. By integrating PayTabs’ state-of-the-art payment technology, this partnership ensures a secure, user-friendly payment journey, making financing more accessible and manageable. This initiative empowers consumers with enhanced digital tools, minimizing financial constraints and simplifying repayment. Empowering Investors with Seamless Payment Solutions.

  1. Streamlining SME Finance Management with NuMetric

In Jordan, PayTabs has partnered with NuMetric, a cloud-based financial automation provider, to streamline invoicing and payments for SMEs. This integration allows small business owners to issue invoices and accept payments easily, automating cash flow processes and promoting financial discipline and literacy in the entrepreneurial sector. The partnership with NuMetric is a strategic move that aligns PayTabs with a growing need for streamlined financial management solutions. By integrating PayTabs’ payment orchestration platform into NuMetric’s accounting technology, the company enhances online invoice collection and automation. This seamless user experience not only strengthens customer retention but also positions PayTabs as an indispensable solution for SMEs.

  1. Driving Contactless Transactions with NearPay

PayTabs has teamed up with NearPay in Jordan to enable Tap-to-Phone functionality, allowing merchants to accept contactless payments using just their smartphones. This technology reduces the need for expensive point-of-sale hardware and brings digital payment literacy to a broader segment of small vendors, freelancers, and gig workers—enhancing their ability to participate in the formal economy.

  1. Empowering Digital Commerce with Security-First Solutions

PayTabs’ alliance with Digital Haze is set to transform digital transactions by integrating cybersecurity expertise with an advanced payment orchestration platform. As businesses in the Levant region embrace digital transformation, security remains a top concern. Digital Haze, with its 25+ years of experience in cybersecurity and digital financial services, will help SMEs and enterprises navigate security challenges while leveraging PayTabs’ secure and scalable payment infrastructure. This collaboration aligns with the leadership philosophy that fintech growth must be accompanied by robust risk management strategies. By merging data-driven insights with secure digital payment solutions, the partnership aims to empower businesses to scale operations without compromising security and compliance.

  1. Powering smarter payments in Kuwait

Recognizing the need for innovative solutions, Kuwait International Bank (KIB) has partnered with PayTabs Kuwait to provide businesses with a comprehensive digital payment system. Through this partnership, merchants gain access to secure and user-friendly payment gateways that simplify transactions and settlements, enhancing customer satisfaction. Additionally, a referral program directs merchants to KIB’s tailored banking solutions, empowering businesses with advanced financial tools.

Across MENA, PayTabs continues to collaborate with financial institutions and fintech startups to bridge gaps in access to secure digital payments. These partnerships, products and tools help cultivate a more inclusive financial ecosystem, providing both education and tools for better money management.

2 weeks ago
Swipe Right on Sales: The Jordanian Merchant’s Guide to Digital Payment Success
Mohab Ecommerce 0

In Jordan’s rapidly evolving e-commerce landscape, embracing digital payments is no longer optional—it’s essential. Whether you’re a budding entrepreneur or an established merchant, integrating a robust payment solution can significantly enhance your business operations. PayTabs, a top fintech company in the MENA region, offers comprehensive payment gateway services tailored to meet the unique needs of Jordanian businesses.​

Why Digital Payments Matter for Jordanian Merchants

The surge in online shopping has transformed consumer expectations. Customers now demand seamless, secure, and swift transactions. By adopting digital payment solutions, businesses can:​

  • Expand Customer Reach: Cater to a broader audience by accepting various payment methods.​
  • Enhance Cash Flow: Accelerate transaction processes, ensuring timely revenue.​
  • Boost Credibility: Establish trust with customers through reliable payment systems.

Swipe Right on Sales

PayTabs: Empowering Jordanian Businesses

As a leading payment gateway provider, PayTabs offers a suite of services designed to streamline credit card processing and digital transactions:​

  • Online Payments: Facilitate secure online transactions through a user-friendly merchant dashboard accessible via web and mobile.
  • PayLinks: Generate payment links to sell products or services via social media platforms like Facebook, WhatsApp, and Instagram.​
  • Invoices: Send, receive, and share invoices through QR codes, email, SMS, or social media channels.​
  • Repeat Billing: Set up recurring payments on a daily, weekly, monthly, or annual basis, simplifying subscription-based models. ​

These features position PayTabs as the best payment processor for small businesses aiming to thrive in Jordan’s digital economy.​

Seamless Integration with MEPS

In collaboration with Middle East Payment Services (MEPS), PayTabs has introduced innovative solutions like the ‘Tap to Phone’ soft POS application. This technology transforms smartphones into merchant point-of-sale terminals, enabling businesses in Jordan to accept contactless payments without the need for additional hardware. ​

Security and Compliance

Security is paramount in digital transactions. PayTabs ensures 100% safe transactions by incorporating a built-in two-layered fraud protection system, combining an in-house fraud protection layer with 3D Secure 2.0. Additionally, the platform complies with data localization directives and data protection regulations, ensuring that personal and sensitive data is managed according to local requirements. ​

Getting Started with PayTabs in Jordan

Embarking on your digital payment journey with PayTabs is straightforward:​

  1. Sign Up: Visit PayTabs Jordan to create your merchant account.​
  2. Integrate: Utilize PayTabs’ APIs and plugins to integrate the payment gateway into your website or app.​
  3. Customize: Tailor the payment solutions to fit your business model, whether it’s e-commerce, subscription-based, or service-oriented.​
  4. Launch: Start accepting payments and monitor transactions through the intuitive dashboard.​

By leveraging PayTabs’ comprehensive payment solutions, Jordanian merchants can confidently navigate the digital marketplace, ensuring secure, efficient, and customer-friendly transactions.​

2 weeks ago
A Big Win for Digital Payments and Local Innovation
Mohab Ecommerce 0

E-commerce in Jordan is experiencing impressive growth — with a 70% increase in parcels arriving in the Kingdom, totalling 1.7 million packages, according to the latest figures from the Telecommunications Regulatory Commission (TRC).

This surge highlights how e-commerce is quickly becoming a key driver of Jordan’s economy, not only by boosting consumer activity, but by sparking entrepreneurship, creating flexible job opportunities, and energizing sectors such as logistics, transport, and digital payments.

At PayTabs Jordan, we see this shift as a clear indication of growing trust in digital payment solutions. As payment orchestration becomes essential for businesses scaling online, we’re proud to offer solutions that simplify and secure transactions — from credit card acceptance to seamless integration with your super app or website.

A Big Win for Digital Payments and Local Innovation

What’s Fuelling the Growth?

The TRC report revealed that about 95% of global postal consignments received in Jordan were e-commerce related. Most incoming parcels included clothing, accessories, electronics, and nutritional supplements, showing how online shopping is diversifying in both demand and delivery.

Jordanian exports are also picking up pace, with around 100,000 e-commerce packages delivered from the Kingdom. Local products — especially garments — are gaining popularity abroad, proving that businesses here can thrive on a global scale with the right tools.

The Fintech Advantage

As a top fintech company, we understand that seamless payment solutions are at the core of e-commerce success. Whether you’re launching a startup or growing your online store, finding the best payment processor for small business is critical to staying competitive and building trust with customers.

With PayTabs Jordan, you get access to reliable, secure, and easy-to-use payment gateway services — built to power businesses of all sizes, in every industry.

3 weeks ago
FLUIDITY: How GCC and Africa Are Competing in Tech?
Mohab Event Gallery 0

Date: 7th – 8th April 2025
Venue: Al Habtoor City, Dubai

Join Johnson Sasikumar, Deputy CEO, PayTabs Group alongside industry leaders as we discuss how the GCC and Africa are rapidly becoming key players in the global digital economy, driven by innovation and a growing tech ecosystem.
This panel will examine how both regions are leveraging emerging technologies in sectors like fintech, e-commerce, and AI to compete on the global stage.
The discussion will explore the role of entrepreneurship, investment, and cross-regional collaboration in shaping the future of the digital economy in both regions.

FLUIDITY: How GCC and Africa Are Competing in Tech?
FLUIDITY: How GCC and Africa Are Competing in Tech?
FLUIDITY: How GCC and Africa Are Competing in Tech?
FLUIDITY: How GCC and Africa Are Competing in Tech?

3 weeks ago
The Data Behind Happiness
Mohab Ecommerce, Global Events 0

Every year, the International Day of Happiness reminds us of the importance of joy and well-being in our lives. But did you know that happiness also plays a significant role in consumer behavior, especially when it comes to payments? From fast checkouts to secure transactions and flexible payment options, the way we pay directly impacts our satisfaction and emotional well-being.

In this blog, we’ll explore the data behind happiness and how speed, security, and choice in payments influence consumer satisfaction. Plus, we’ll break down how these factors shape spending habits in MENA, APAC, and Western markets.

The Data Behind Happiness

Speed = Satisfaction

In today’s fast-paced world, consumers expect instant gratification. Slow payment processes can be a major turnoff, leading to abandoned carts and lost sales.

  • Research shows that 17% of consumers abandon their carts due to slow checkouts.
  • Studies indicate that faster payment processing increases repeat purchases by 30%.

A seamless checkout experience not only boosts conversions but also leaves customers feeling satisfied and more likely to return. PayTabs’ payment solutions are designed to deliver lightning-fast transactions, ensuring your customers never face unnecessary delays.

Security & Trust

Payment security is a top concern for consumers, and anxiety around fraud can significantly impact purchase behavior.

  • 68% of consumers feel anxious about payment security, with many abandoning purchases if they don’t trust the payment process.
  • Fraud prevention measures like tokenization and encryption are critical in building trust and loyalty.

PayTabs prioritizes security with advanced fraud prevention tools, ensuring every transaction is safe and secure. By offering a trusted payment environment, businesses can foster long-term customer relationships and drive repeat purchases.

The Power of Payment Choice

Consumers love having options, and payment methods are no exception. Offering a variety of payment choices can significantly boost satisfaction and conversions.

  • 56% of consumers are more likely to complete a purchase when offered their preferred payment method.
  • Alternative payment options like Buy Now, Pay Later (BNPL) and digital wallets are reshaping spending habits, especially among younger consumers.

PayTabs supports a wide range of payment methods, from credit cards to digital wallets and BNPL options, ensuring your customers can pay how they want. Explore PayTabs’ payment methods to see how we can help you cater to diverse customer preferences.

Emotional Spending & Impulse Buys

Happiness and emotions often drive purchasing decisions, and a smooth payment journey can amplify these feelings.

  • 85% of purchases are driven by emotion, making it essential to reduce friction at checkout.
  • The science of dopamine shows that frictionless checkouts create a sense of reward, encouraging impulse buys and repeat purchases.

By streamlining the payment process, businesses can tap into the emotional side of spending, driving higher conversions and customer satisfaction.

Happiness-Driven Payment Behaviors Across Regions

MENA

In the MENA region, digital transformation is rapidly changing payment behaviors. Consumers value fast, secure, and flexible payment options, with a growing preference for mobile wallets and BNPL solutions.

APAC

APAC leads the way in digital payments, with consumers embracing innovative solutions like QR codes and super apps. Speed and convenience are key drivers of satisfaction in this tech-savvy market.

Western Markets

In Western markets, security and choice are paramount. Consumers expect a wide range of payment options, including credit cards, digital wallets, and BNPL, alongside robust fraud prevention measures.

Happiness and satisfaction are deeply intertwined with the payment experience. By prioritizing speed, security, and choice, businesses can create a seamless checkout journey that delights customers and drives loyalty.

At PayTabs, we’re committed to helping businesses deliver happiness through innovative payment solutions. Whether you’re operating in MENA, APAC, or Western markets, our platform ensures fast, secure, and flexible transactions tailored to your customers’ needs.

Ready to boost customer satisfaction and drive conversions? Explore PayTabs’ payment methods today and see how we can help you create a happier payment experience.

1 month ago