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Top UX Stats of 2019

Top UX Stats of 2019
Mohab Growth Hacks 0

Whether you are looking to launch a new website, or you are simply curious as to the latest UX trends for 2019, this interesting infographic 15 Website & UX Statistics of 2019 is a must-read.

One of the standout stats that might help you to formulate design ideas is that 59% of people prefer a beautifully designed website. In other words, you can spend as much time curating useful and valuable content, develop a great navigation format, have super-fast loading but if it doesn’t look pretty, you’ve lost nearly 60% of your target audience. Lots of different factors play into what is perceived to be beautiful but it helps if you don’t dabble with unusual colours and fonts, or use poor quality images.

When it comes to UX, slow loading images are a real killer. In fact, they can cause 39% of users to abandon the website, so avoid using slow loading images at all costs. No image is in some cases much better than a slow-loading image.

Another intriguing stat shows that 2 out of 3 minutes spent online are via mobile. So it would obviously make a lot of sense if you were to ensure that your website is set up to handle mobile users well, giving them easy navigation options and easy-to-read text.

One more stat to keep in mind is that video content is 53% more likely to reach the first page in Google, so creating good quality video content for your website is a definite consideration to take into account if you are looking to drive more traffic to your website. The popularity of video content is only going to grow over the next few years, so now really is the time to get started with creating video content for your website.

Top UX Stats of 2019

Top UX Stats of 2019

About the author

Kerry is an experienced content writer, with a First Class Hons Degree in Multimedia Journalism. She currently works for UK Web Host Review, providing content on SEO, web hosting, web performance, UX, web security, web design, and much more

6 years ago
How Millennials are revolutionizing the Digital Banking & Payments Scenario
Mohab Growth Hacks 0

How Millennials are revolutionizing the Digital Banking & Payments Scenario

According to a recent study, 86 percent of the millennials aged 18-34 years say that they are “Mobile Money Users”, meaning they use digital banking and payments solutions on their smartphones. The millennials were the first to get introduced to gadgets and electronic products. And this is one of the reasons why they are more comfortable using digital payment solutions on their gadgets.

Let us discover the aspects that drive millennials to use digital banking and payment solutions. We will also look at the ways they are using these payment solutions in their daily life.

Millennials are Exploring New Options

Digital banking service providers are promoting cashless transactions in order to save recurring expenses and to grow their customer base. The millennials seem to be most interested in the options offered by payment solution providers. The use of hard cash is diminishing day by day and digital banking & payments are on a consistent rise.

Credit card, debit card, and net banking payment solutions are widely accepted around the world. Not only millennials but other generations are equally proficient in using these payment modes. But when it comes to evolving online payment platforms, millennials are the first one to register their presence.

Let’s take a look at the peer-to-peer lending services. Whether you are booking tickets for a concert or dining out at a vegan café; you can use the peer-to-peer lending app to split the bill. This is an excellent choice for all those who go out in groups. Nobody shares the burden of paying bills as everyone can contribute their share. And as millennials tend to go out in groups frequently, they are the ones who are enthusiastically using and promoting these payment sharing services.

Microfinance companies have initiated collateral-free loans. Yet again, millennials are at the forefront to avail these services. The complete process takes place online, from submitting documents to verification to setting up automatic EMIs.

Besides these, unified payment interface (UPI) facility links your mobile number with your bank account, allowing for hassle-free payments without entering user credentials. Similarly, contactless cards working on the principle of near-field communication (NFC) are a rage these days. And undoubtedly, millennials are the ones who are vigorously adopting these digital payment solutions.

Digital Solutions Because…

There are various reasons to opt for digital banking and payment solutions. For millennials, the following factors prompt them to opt for digital solutions:

  • Real-time – You don’t need to wait for hours, or even minutes, to complete a digital transaction. Everything happens in real time, whether it’s splitting money amongst friends or subscribing to a recurring OTT subscription.
  • Secure – Financial transactions must happen over secure online payment systems because financial fraud is a common phenomenon. And millennials, like everyone else, opt for digital banking solutions that integrate robust security measures such as PCI-DSS compliance, 2FA, 256-bit AES encryption, and so on.
  • Convenience – You don’t need to step into the bank premise, sign up checks, count the cash, etc; there are countless ways of conveniently transacting with digital banking solutions. And as time is the most important asset for everyone, including millennials, you can save a lot of it by using digital payment solutions.
  • Personalization – As millennials are tech savvy, they are more inclined towards personalizing preferences on digital banking apps and systems. So whether it’s opting for subscriptions, managing contact list, or browsing offers; these apps have features that millennials simply love.
  • Environment-friendly – Digital banking solutions eliminate the need to use paper and don’t require you to commute to and fro. These are progressive steps that aim at reducing carbon footprint. The millennials are quite conscious about the need to keep the environment clean and prefer eco-friendly solutions.

Final Words

Millennials are surely harbingers of change in the digital banking and payments landscape. While the previous generation is learning from millennials to adapt to digital solutions, the future generations will surely take these to the next level.

7 years ago
Importance of Customer Reviews and How to Generate Them
Mohab Customer Experience 0

Importance of Customer Reviews and How to Generate Them

Word of mouth is the most vital medium for popularizing any business. Positive reviews are not the only kind that may be beneficial to a business, even though they are preferred. And establishing a positive image of your business isn’t the only benefit of online reviews.

Online reviews by the customers can also optimize search engine rankings. Popular review sites such as Yelp and Trip Advisor have been around for a long time and have an extensive database of information about businesses available.

Customer reviews also help by making it easy for buyers to choose what they desire. According to Bright Local’s consumer survey, 86% of the consumers read online reviews for local businesses, with 12% of consumers looking for a local business online every day. Surprisingly, 89% of the global customers read the responses to reviews.

Why Do Customer Reviews Matter?

According to Bright Local’s survey of local consumer reviews, consumers go through an average of seven reviews before trusting a business. These statistics were six in 2016. Also since the spread of the review culture, these businesses have seen the most growth and expansion. Other forms of businesses are also reviewed and referred to by consumers all around the world.

Online reviews not only influence consumers but also affect the visibility of these businesses in search engines. With regard to retail, the most influential factor for Google’s local search ranking is based largely on significance, location, and presence.

Out of these, location and significance are not affected by reviews. However, reviews have a major impact on the online presence of a business. Search engines like Google favor reputable review sites such as Yelp, so it is not uncommon for a small business’s Yelp or even Facebook page to rank higher in search results than its actual website.

Reviews can also be used as customer testimonials for the business website. Highlighting good reviews in social media posts and marketing campaigns may also result in further generation of reviews. Social media influencers can be vitally important while working toward growing your business presence online.

How to Collect Customer Reviews? 

Increasing positive customer reviews means growing consumer base. To get reviews from customers is not an easy task for an ordinary or new business. A great deal of effort has to be put in to generate reviews. Certain practices may be helpful in the generation of reviews. Some of these are:

  • Providing exceptional consumer service

Customers, when provided with good service are satisfied and would readily leave a review when asked for. The services include everything from providing online payment platforms to guiding the consumers in the best possible manner.

  • High-quality product or service

The product or service that a company provides is the main reason behind the customer’s satisfaction.

  • Requesting feedback/advice/suggestions regarding personal interests of the consumers

Attending to the customer and asking for their views on improving the business help to instill a friendly/family-like atmosphere for the customer, making them feel more involved and important.

  • Making it easy to receive feedback

Engaging the customers, even after the product has been sold is essential. This can be achieved by reviewing their purchase history and making recommendations regarding products that they might like.

  • Engaging customers online

Using the information about the customer collected from their purchase and sending emails regarding the product and its feedback, is a good way to make the customer feel engaged.

  • Active and logical responses to reviews

Actively responding to customers in a logical and compassionate way is vital for success in business. There can be positive reviews and negative reviews. Responding to both is equally essential.

Regular interaction with the consumer helps in maintaining a check on the quality of services, whether it’s about the best mode of delivery, online payment gateway, or cancellations & refunds. Regularly tracking reviews by making it a habit to check out various review platforms and social media outlets will help in the growth of the business. In this age of social media, online reviews are just the tool you need to make your business known.

7 years ago
Key Points to Know Before Integrating a Payment Gateway into Your Website
Mohab Ecommerce 0

Key Points to Know Before Integrating a Payment Gateway into Your Website

More people are now shopping online and as an online business owner, you have to make a smart move to provide a seamless checkout process.  Many shoppers abandon their shopping carts just before completing the purchase if they encounter problems with the payment process. It is critical that you provide a seamless and convenient payment process by working with a reputed payment system provider.  You have to learn how to integrate a payment gateway into your e-store as this is a major step in improving user experience at your e-store. With the right payment network in place, your customers will enjoy quick and secure payments, which will in turn lead to higher sales conversion, reduced cart abandonment and increased customer loyalty.

There are multiple payment gateways in the market and choosing one may seem like an overwhelming task. To make the right decision, you should consider the following factors before integrating the payment system into your e-store. Read on.

  1. Processing Speed

If you want to tap into the fast-growing e-commerce industry, you have to provide the best customer experience through a quick and painless checkout process. The gateway you choose for processing your payments should be fast in order to provide a seamless user experience.

If your customers experience hiccups when making payments, they will most likely abandon their carts and move to your competitors.  To avoid this, evaluate the processing speed of the payment system; query the provider’s downtime and contingency plan.

  1. Security

One of the greatest concerns in online shopping revolves around safety in transactions. Many businesses and customers have suffered losses due to fraud and these go into billions every year.  When choosing a payment gateway, evaluate the security levels offered to protect your customers’ sensitive data. Failure to do this will lead to loss of customer trust, business losses, and hefty fines from the regulatory authorities among other devastation consequences. The provider should guarantee encryption of all transactions during payment transit and storage.

  1. Consider the Terms and Conditions (T&Cs)

Many business owners have suffered irreparable damage due to the purchase of services without reading the terms and conditions (T& Cs). When purchasing a gateway to process your online payments, you have to read every item in the terms and conditions list to avoid surprises along the way.

Pay careful attention to the small print because otherwise, it could lead to business losses in the future. Look for contract issues such as software integration fees, processing volume requirements, transaction fees, monthly fees, early termination fees, minimum fees, fraud software fees, etc. Ask for clarification before signing on the dotted line.

  1. Multiple Payment Options

There’s no compromise when it comes to accepting multiple payments at your e-store. The best payment network must support such needs as more customers now go for alternative payment options other than credit cards.

  1. PCI-DSS (Payment Card Industry-Data Security Standard) compliance

Another crucial factor to consider when shopping for payment gateways is PCI-DSS compliance. These standards guarantee the system is safe and secure. You will not have to worry about data breaches, data loss, and fraud among other online data handling problems. With the PCI-DSS compliance badge on your website, it is easy to win and retain customer loyalty which is the aim of every business owner.

  1. Flexibility

Every business has unique needs and when shopping for payment gateways, you have to identify a system that is compatible with your e-store needs.  Consider whether the system you choose is flexible enough to adapt to the specific needs of your business, adapt to the programming language of your site, and to process all global currencies you need for your business among other things. Look for a flexible payment processing platform which you can adapt to suit your business needs.

These are only a few of the crucial factors to consider before integrating a gateway for payments to your website. It is also important to consider technical support from the provider, ease of technical integration, reporting features, UI and usability, built-in invoicing capabilities, and fraud detection and other security features.

7 years ago
How to ensure fraud and chargeback prevention
Mohab Growth Hacks 0

How to ensure fraud and chargeback prevention

Fraud and chargeback claims can malign your reputation, eventually resulting in loss in your business. In order for merchants to safeguard themselves against fraud and chargeback, it is recommended that they either choose a reliable and secure online payment platform available in the market or hire professionals to handle cases of chargeback and fraud within the company. Before we discuss the strategies for fraud and chargeback prevention, let us look at the definition of chargeback.

What is a chargeback?

Chargeback refers to an appeal made by a cardholder/consumer against fraud committed by a merchant. The appeal is made to the issuing bank. The bank deducts said amount from the merchant until the merchant is able to collect enough evidence to prove his/her case, in which case the money is returned. In some cases, the cardholder may issue a second chargeback known as pre-arbitration. This occurs when a consumer is determined to prove that he/she has been a victim of fraud at the hand of the merchant.

Let us discuss certain principles and restrictions that a merchant should look into in order to prevent fraud and chargeback.

Restriction on the number of payment attempts

Most online transactions happen through an online payment gateway. One way to minimize the risk of chargebacks is to impose a restriction on the number of times a cardholder can attempt to make a payment. Additionally, the number of purchases made through one card in a day can also be restricted. This simple principle can help you reduce the risk of chargebacks and even prevent the problem from occurring altogether.

Restrictions with regard to email

It is often found that people who come with an intention of committing fraud use multiple email addresses to make purchases using the same card. A merchant must monitor the cards that are linked to multiple email addresses. This may seem like a rather simple way of dealing with it, but it can be a highly preventative measure. It is always better to catch them before the crime occurs.

Monitoring IP addresses

Technology now makes it possible to monitor IP addresses. This can work in favor of the merchant since they can monitor the addresses and find out the e-commerce history and reputation of a particular buyer. There are multiple restrictions that a merchant can apply, such as blacklisting a particular IP address.

Customer service

Credit card companies often offer chargeback notification as a service. This means that any time a cardholder raises a dispute, the merchant is informed simultaneously. By making use of this service and providing good customer support, it is oftentimes easy to address the customer’s issues. Prompt action in such cases can help prevent chargebacks and build better customer relations for the future.

Maintaining and updating records

It is always a good idea to maintain complete and up-to-date records of all transactions made by a cardholder. These records should include dates of purchase, the amounts paid as well as authorization information. These records can be very helpful while handling and fighting chargeback disputes.

Proper training of employees

Employees should be trained on how to handle card and non-card transactions. By enlightening them on the subject, the merchant can save himself/herself from fraud altogether. Verifying signatures, requiring complete card information, etc. are just some ways that fraud can be prevented. As the popular adage goes ‘prevention is better than cure’; it would save the merchant a lot in chargeback fee if the fraud was to be prevented altogether.

Choose your battles

The merchant is charged a certain fee when a chargeback is asked for. An additional fee is imposed if the merchant decides to dispute it. Too many chargebacks also damage the merchant’s relationship with the account provider. Therefore, it is wise for the merchant to choose to dispute only the chargebacks that he/she is likely to win.

The above-mentioned steps may seem like too much for a merchant to take on by themselves. It is advisable, in such a case, to hire a chargeback management firm to deal with the issue of fraud and chargebacks, and adopt these effective strategies to safeguard your business.

7 years ago