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How Digital Payments Can Ensure Online Business Success

How Digital Payments Can Ensure Online Business Success
Mohab Ecommerce 0

How Digital Payments Can Ensure Online Business Success

The modern business ecosystem today, is fast changing and as a business owner, you must adapt to survive these changes. One of the most phenomenal change, is the influence of the online market. If your business is not leveraging the growing internet market, you are missing out big time. Now, to survive in the highly competitive online market, you must provide a seamless shopping experience. One way of doing this is implementing a system which allows you to take payments online. A digital payment option helps unlock your business potential in various ways.

This article highlights how an efficient digital payment system, can ensure the success of your online business. Keep reading to know more.

  1. Providing a Fast and Convenient Payment Method

Online shoppers are infamous for their short attention span and their want for instant gratification. What this means, is that you must provide what they need, there and then. After a shopper adds items to their cart, the last thing you want is hitches in the payment process.

While most e-commerce websites promise easy payment, this does not reflect on the choice of payment options they offer. With digital payments, you can now provide a seamless shopping experience which in turn, leads to customer loyalty, fewer abandoned carts, increased sales conversion, and better ROI.

  1. Expanded Customer Base

Most e-commerce websites started out with only credit and debit card, as payment options. But things have now changed and if you do not adapt, you risk of being swept aside in this volatile market landscape. Digital payments allow more customers to complete the purchase journey on your online store.

You have an opportunity to expand your customer base which is the dream of every entrepreneur. By offering multiple payment options, you improve the shopping experience leading to increased sales, high ROI, customer loyalty, and brand recognition.

  1. Serve Various Geographical Markets

The best digital payment systems provide multi-site and multi-currency capabilities. It is now possible to target different geographical markets without the complexities of currency conversion. The idea of a global village has come to pass, and you should implement the best payment system to ensure you leverage this internationalization of commerce.

  1. Minimize or Eliminate Fraud

One of the greatest concerns in the online market ecosystem is safety when making payments. Shoppers must provide sensitive data, to complete payment and when such data falls in the wrong hands, many things can go wrong. This is where digital payments come in handy. The best payment gateway process entails performing card related encryption, authentication, and verification. Through such foolproof security measures, identity theft and fraud can be prevented.

If you have not integrated a digital payment system in your e-commerce store, you need to consider the risks for your business and your customers. Now that online shoppers appreciate the risk of online payments, they only use stores which guarantee the safest shopping experience. It is time to explore available payment gateways and purchase the best for your online store, to provide a safe and seamless shopping experience to the customer.

  1. Increase Profitability

One of the main objectives for every business owner, is to make a profit. In the e-commerce landscape, the stiff competition can reduce profitability and you must think outside the box to maintain the flow of the customers. This is where a digital payment solution comes in handy.

If you can accept multiple credit cards, mobile money, and other digital payment options, you will make customers happy which in turn leads to increased sales and profitability.  Potential customers will find it easy to complete orders which will, in turn, improve your brand’s reputation.

  1. Excellent Customer Satisfaction Levels

One of the major points of concern for online shoppers is the lack of a flexible payment option. It is a major reason many businesses rank poorly in terms of customer satisfaction levels. To overcome this challenge, you need to adopt digital payments.

It is an easy way of keeping your customers happy which leads to high customer ratings. Now that most shoppers look for business rating before making a purchase, you need to implement a seamless shopping experience by allowing flexible digital payments.

There is no gainsaying, the importance of an efficient payment gateway solution allows for seamless digital payments. It is an effective technique to keep your customers happy, increase your customer base, enhance safety security, cut the cost of accepting payments, and increase ROI.

7 years ago
Benefits of mada for merchants
Mohab Partners & Partnerships 0

Benefits of mada for merchants

All about mada and how it benefits online merchants

Saudi Arabia now has an advanced electronic payment network known as mada that works throughout the country and involves the use of a debit card, which can be used at ATMs, POS or point of sales as well as for online shopping! Those who have mada cards can use it to withdraw money from their bank accounts through ATMs, shop for goods and services online, and even pay utility bills. mada cards are issued by local banks in Saudi Arabia and come with the latest security features and value added services. The mada payment network connects with other major payment systems like MasterCard, American Express, GCC Net and VISA so that mada debit card holders can make cashless online transactions both locally and globally, seamlessly. Just like a regular ATM card, a mada card features a 16-digit number, CVV and expiry date.

mada is not just for consumers

The best thing about mada is that, it encourages people in Saudi Arabia to shop from local online merchants, as the latter can accept payments through this card easily. Rather, this card will be the primary mode of payment! If you are wondering how far the mada network is going to boost the growth graph for e-stores, here are some figures that will help. Currently, there are 16 local banks in Saudi Arabia that are issuing mada debit cards for use at POS, ATM as well as web stores. 29 million mada cards have been issued already and 22 million out of them work smoothly with international payment schemes like MasterCard and Visa.

mada and PayTabs

Being one of the leading online payment gateway services’ technology in the Middle East, PayTabs now supports mada debit cards that are used on e-stores, websites and merchant portals in Saudi Arabia. This ensures that online transactions are secure, fast and protected against frauds like identity thefts, phishing etc. Besides mada, PayTabs also lets merchants offer many other payment options to shoppers, making it easy for small businesses to grow.

PayTabs is enabling mada as a new accepted card scheme, just like VISA, American Express and MasterCard. This means that the customer will go through the same payment steps as before, and the checkout experience will be as smooth with a mada card as it is with a VISA or others.

What benefits does mada offer to merchants?

Accepting mada debit cards as the primary mode of payment on your website through PayTabs, has multiple benefits:

  • Your sales will receive a boost as more and more people in Saudi Arabia are embracing mada and carrying out their online transactions through this versatile debit card.
  • Shoppers will be able to make payments seamlessly and without any hassle, just like when they do with their regular debit or credit cards. By accepting mada as a payment, you will simply give them more flexibility and convenience when they are buying products or paying bills online.
  • Thanks to the special value added services that mada provides, you will gain more financial control over your business, and daily purchase volume will go up.
  • Human processes like bookkeeping, tracking daily inventories and revenues will become automated with mada, thereby reducing the risk of human errors.
  • You will be able to keep an eye on cash flow and all sales transactions with better ease and efficiency.

How should merchants get started?

As you are now aware of the many benefits that accepting mada cards on your website can bring you, here is what you have to do to get started with this process:

  • You will need an active account with PayTabs first, as this gateway ensures smooth, secure transactions as well as more growth opportunities for your business.
  • You will also need to have an active account with any of the partner banks in Saudi Arabia
  • A business or commercial license will have to be issued to you by Saudi Arabia.
  • Next, you will need to sign the Bank/mada agreement, as the banks and the mada payment network work together to offer you the many benefits mentioned above.
  • Finally, you can integrate mada service into your website and start accepting safe, simple and smart payments from mada cardholders.

Do note that this process can take anywhere from 5 to 7 working days. However, once it is set up, you will see significant improvement in website traffic and sales. So, choose PayTabs and mada together if you wish to stay ahead of competition in the cut-throat eCommerce landscape.

 

7 years ago
How to use Price Localization for Increasing Global Sales?
Mohab Growth Hacks 0

How to use Price Localization for Increasing Global Sales?

The price of a product or service is the most influencing factor for a buyer. Of course, there are other factors affecting online sales, such as geographic location, currency, user experience, and so on. When we talk about price localization, we incorporate all these factors to render a customized shopping experience. According to a study, a group of SAAS companies confirmed that sales performance increased by 30% when price localization was implemented.

You can simply make changes in a payment gateway process by accepting local currencies and adjust pricing according to the market demand to successfully implement price localization. In addition to these, there are other ways as well. Here, we highlight the importance of price localization, and how it will affect your international business.

Cosmetic Localization versus True Localization

Price localization happens at various levels, depending on your goals. For example, if you have a product that sells really well, you can apply basic changes to boost global sales. But if you are entering a new market, you have to consider multiple aspects. Based on these two situations, there are two localization types – Cosmetic localization and true localization.

  1. Cosmetic Localization

Currency Exchange – Under this strategy, you can provide competitive exchange rates when converting the price of the product in local currency. Further, ensure minimum payment gateway charges to reduce additional costs, besides the product price.

Local Currency – You can also simply eliminate the need to provide an exchange facility by showing prices in local currency. This will improve the user experience, resulting in higher chances of customer acquisition.

Local Language – Translating website content into the local language is another way of tapping local customers. According to a study by KPMG and Google in India, 68% internet users prefer content in local language rather than in English.

  1. True Localization

Market Demand – You just cannot change the price and currency, and expect a rise in sales. When cosmetic localization doesn’t work, true localization comes in. The foremost influencing factor is market demand, and whether the market is saturated or not. For example, if the product demand is high in Europe but the competition is low, you can sell the product at a higher price.

Buyer Personas – The price is influenced by buyer personas as well. This involves customer’s demographics, buying behavior, and other factors. You have to customize a package, design, or features according to the customer’s preference. For example, some products may work well in the USA but they won’t sell in India unless you customize it according to buyer persona.

Purchasing Power Parity (PPP)

The price localization depends on the purchasing power of the currency. The purchasing power is determined by considering factors like income levels, cost of living, and so on. The purchasing power parity (PPP) aims at striking the balance between two currencies. In other words, as per PPP, the cost of a product should be the same in both currencies. For example, if a pair of shoes cost $50 in the USA, it should cost Rs 2500 in India, if the conversion rate is 50.

But the currencies, in comparison to US dollar, are either undervalued or overvalued. Now if you keep the prices same for the global market according to the PPP, the sales may get hampered. So on the basis of the conversion rate, exchange rate, and customer’s willingness to pay a particular price; you should adjust the selling price so that customers don’t hesitate to pay the price.

Customer’s Sensitivity

A customer is sensitive to various factors, not just the price and benefits. While pricing the product for a targeted audience, analyze factors like customer’s income, lifestyle, spending pattern, preferences, market demand & supply, the local language, and so on. Conduct surveys or deploy big data analytics to accrue information. The price localization works effectively when you create value according to customer’s sensitiveness and set a suitable price tag.

The Final Words

Price localization is an effective strategy of catering to the targeted audience, thereby, boosting local sales. It’s not just an option but a dire need if you want to tap the global market. Understand the market demand, and step into the market with the right product and price tag before you lose the ground to your competitors.

7 years ago