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The 4 Step Procedure for an Easy Payment Gateway Integration

The 4 Step Procedure for an Easy Payment Gateway Integration
Mohab Growth Hacks 0

The 4 Step Procedure for an Easy Payment Gateway Integration

Payment integration is a technical process, but it can be made easier if you remember a few points. Nowadays a payment gateway can be integrated both into a desktop website and a mobile app.

So, first decide where you wish to integrate it because the processes for both are different. Here we will discuss how to integrate your payment gateway into a desktop version of an e-commerce website.

1.Determine your priorities

It is extremely important to determine your priorities and what you want from your payment gateway. It will help you decide how development should be done so that you are able to achieve your desired objectives in less development time and hassles. Before you decide to choose an integration solution, define your objectives clearly.

2. Select the right integration solution

As far as integration and its coding and development are concerned, we can select from the three major types that are as follows:

A.Hosted payment forms

This is the simplest way to integrate your payment solution as you require no coding in it. It is simply a plug and play option where you can pick a specific payment form for your website. You can also paste it into your mobile app. It will help you securely collect payment from different credit cards and debit cards. But it doesn’t happen on your servers as the hosting company that offers this solution processes the information on its own servers. However, you can choose from a host of templates. Customization of your brand is also possible when you choose a hosted payment form.

B.Payment module 

If you already have a predefined platform on which your website is based such as Drupal, UberCart, Shopify or iOS, then you will get the specifically designed payment modules for those platforms.

Obviously these payment modules have far more features than the basic hosted forms that we discussed above. However, the coding requirements are still minimal.

C.Use your own code for advanced e-commerce sites

This method allows you to use your own code and even modify templates. The API language support is available for various coding languages such as Java, C++, Python, C#, Visual Basic, PHP, Ruby and Pearl, etc.

3.Test the integration

Now that you have already integrated your credit card processing, test your configuration to make sure that everything is in perfect shape and your website is ready to go live. Conduct live transactions using a dummy account so that you can detect potential issues in the trial phase itself. At every step of the way, you can get in touch with the technical support team of the payment gateway solution provider you have chosen.

4.Activate your account 

Once your payment gateway is integrated and tested, you are ready to accept payments. Contact your payment solution provider to activate your account and you are ready to go live.

The payment gateway integration seems to be a challenging process but if you know your objectives, the entire process will become a cakewalk. If you need assistance, just connect with technical support and they will guide you in the best way possible.

7 years ago
The Importance of Mobile in Financial Services
Mohab Growth Hacks 0

The Importance of Mobile in Financial Services

The ever-increasing use of mobile phones in day-to-day lives is redefining the landscape of financial services and it is impacting banks, NBFCs, insurance companies and even online stores in various ways.  Today, the digitally aware section of society is using their mobiles to receive messages from financial institutions, pay EMIs, shop online, transfer money and book a restaurant or movie easily. Mobiles are replacing the conventional financial practices and you can now buy anything online without having to use cash or card, thanks to e-wallets.  This is because even smartphones have become cheaper and can be used even by kids and the elderly. Now let’s take a look at how mobile is revolutionizing financial services:

  • Impact on financial lenders – The banking sector as well as NBFCs are embracing mobile technology these days to make their operations smoother, and to reach out to a wider section of the society. Since mobile phones are widely available in rural and suburban areas today, a farmer too can get a loan conveniently with a single phone call or text. A small rural business can get funding even while sitting at home and he or she will receive notifications through the mobile phone as well. Opening an account with a bank has become convenient too this way. So, mobiles have played a huge role in boosting financial inclusion and are encouraging the economically weaker section of the society to use banking services.

 

  • Impact on insurance – Insurance is something that a lot of people opt for, be it to protect themselves against financial emergencies or accidents or medical emergencies etc. But with the advent of mobile phones, more and more customers research online about various insurances before picking one. They can compare the cost and benefit of choosing different insurances on their mobile phones as well. Hence, it is in the best interest of the insurance companies to use mobile technology to advertise their policies and reel in both new and old policy holders. This way, they can reach out to more target audience than they previously thought was possible.

 

  • Impact on online businesses – E-stores these days focus on mobile shopping apps as much as they do on their website. This is because most customers use mobile phones or smartphones to shop for fashion apparel, cookware, hardware, medicines, cosmetics and even baby care products. They have less time to spare for physical shopping and are always on the go, which makes it tough for them to use a laptop or desktop all the time. Naturally, online businesses need to ensure that the payment gateway they offer on mobile apps is secure, fast and hassle-free. This will prevent shoppers from abandoning their carts midway because of a slow gateway or one which has many redirections.

Mobile revolution and payment gateways

From buying a pizza to shopping for wedding jewelry to ordering flowers for a birthday – everything happens on mobiles these days. And simple and smart mobile apps are hence popular. But without a proper payment gateway, you will never attract enough customers through mobile marketing and your sales will dip.

Gateways like PayTabs are hence a wise choice for online stores. They deposit funds in merchant accounts fast, protect customer and transaction data, prevent frauds, and are very easy to integrate into your mobile app. Moreover, as they offer a variety of payment options, shoppers can easily pay using their credit and debit cards. The shopping experience cannot get better than this! So, it is time to adopt mobile technology whether you are a business, bank or insurance company, without a second thought, as this technology is here to stay!

7 years ago
Switching Your Payment Gateway
Mohab Growth Hacks 0

Switching Your Payment GatewayMost payment gateway changes are driven by a business’ need to support additional payment options or to accommodate growth. In some cases, merchants come across payment gateways that have more advanced features, are more professional looking, or offer a better experience for the customers.

If you are wondering how to switch payment gateways and the effect switching gateways can have on merchant’s billing, then you are at the right place. Good news is that switching payment gateways is an extremely simple process and in most cases do not have any impact on the billing process.  If you are switching payment gateways, here are few steps you need to follow in order to ensure a seamless transaction

First and Foremost, Check the Payment’s Gateway Compatibility with Your Store

Regardless of the reason for switching gateways, the first thing to ensure is that the payment gateway in consideration is actually compatible with your e-commerce store. It can get very problematic to find out that the gateway doesn’t work for your store after you have made the transition.

Review the Payment Options You will Be Adding or Removing

Moving on to the latest and most advanced payment gateway can bring great perks for your store, such as the ability to include payment wallets or direct integration via API. However, this can also mean that you will have to lose on some features that the new gateway may not be having. Therefore, it is important to evaluate what is being added or removed during payment gateway switching and weigh the pros (and cons) to be fully aware of what you are signing up for.

Consider the Change in Fees Structure

Most payment gateways charge a certain amount of fees. This can be on a monthly or yearly basis or on a commission basis where you pay a small transactional fee for every payment processed. Before making the transaction it is important to do the math to evaluate any increase or decrease in the fees. If the fee is absolutely going to decrease than the decision is easy.

However, an increase in fees is not always a bad thing. Sometimes an increase in fees can bring positive changes for your business. If you are getting access to more payment methods and to a gateway that is more secure and user-friendly, the switch is going to be worth it and you are more likely to get the money back in the long run.

Take Customer’s View Points in Consideration

Have you lost customers because they were unable to make payment through the current gateway? Or have your customers asked you to integrate additional payment methods?

In the end, it is the customer who is going to use the payment gateway and considering customer feedback can go a long way in improving the customer’s payment experience. If you have not collected any feedback yet, you can begin doing that now. Using social media pages like Facebook or Twitter to get customer’s can help you hear your customer out.

Plan for Any Possible Downtime

Once you have made your mind to switch the payment gateway, the final point to consider is whether changing gateways will bring any downtime for your store? If you don’t have provision to try out the new gateway prior to launch, you will need to figure out the best time to have a downtime. This should be the time during which you receive the lowest of traffic and sales.

The key is to think of a time that will have the least impact on the shopper. Instead of rolling out errors, you can create a landing page to inform your visitors that your store is temporarily down and will be back to service soon.

During this downtime, you can make the transition, test the gateway and take everything live. If you do have a test version of your store, test the new gateway thoroughly and by making demo transactions before deploying it for your store.

7 years ago
7 Tips for Safe Online Transactions
Mohab Growth Hacks 0

7 Tips for Safe Online Transactions

There are many reasons to be vigilant while making payments online. Online frauds are on a historic rise these days. According to a shocking statistic from Juniper Research in 2016, up to 70% of all types of credit card frauds are mainly the card not present (CNP) transactions.

Both merchants and customers are targeted by these scammers in the United States. In the September month alone of 2014, 52% of total online attacks were recorded in the US. According to Juniper, the major factors leading to the astounding rates of online payment frauds are use of mobile payments, unprecedented growth of e-commerce, manifold increase in money flows worldwide, data breaches and Card Not Present fraud influx.

There are different types of fraud in the e-commerce space and those frauds include clean fraud, account takeover, triangulation fraud, affiliate fraud, Merchant fraud, identity fraud, and reshipping.

Here are seven tips for safe online transactions.

1. Use advanced anti-malware program
It will protect both classified and unclassified attacks on your computer and other digital devices you are using. Make sure your anti-malware program is updated or its auto update option is “on”. Make sure that the antivirus program is able to detect newly created and mutated malware threats even before it’s included in the database of the automatic updates.

2. Watch out for security vulnerabilities in your PC
Some of the malware programs are designed to manipulate the security vulnerabilities in the OS and web browsers and steal your financial data. You can run System Mechanic security optimizer, which will detect and fix such vulnerabilities in both the web browser and the operating system. Always keep your web browser and operating system up to date.

3. Make sure you are using a secure connection
When you are using a secured connection the URL begins with https://, but in all other cases it begins with http://. So make sure you are using https.

4. Deal with reputed websites only
Do not directly pay to any website unless you know about it. The advanced security features used in payment processor such as PayTabs will prevent your financial information from getting into wrong hands.

Using PayTabs is the best way to stay protected against suspicious websites and online crooks. The advance security features used by PayTabs will make sure that your confidential financial information is safe without any possibility of leaking.

5. Use credit cards for online shopping
There is a word of caution for all online shoppers: Make sure you perform online shopping using a credit card and not a debit card. What makes using debit card extremely risky is the fact that it is linked to your bank account.

With spending limit, credit cards cannot be misused to the extent a debit card can be. It is pretty easy to dispute fraudulent charges on a credit card as compared to recovering the money taken out from a debit card.

These days, onetime use credit cards are also in fashion. These cards are designed specifically for online shopping.

6. Do not use public computers
In order to maintain security during online transactions, make sure that you’re using your own computer or mobile device. Do not use the computers installed at public libraries or internet cafes, as these computers can easily be manipulated by tweaking its hardware or software.

7. Set a strong and complex password
Don’t use common passwords or the password that can easily be guessed. Use a combination of alphanumeric and special characters and make sure the password length is more than 6 digits.

Final words
If you suspect that your credit card has been misused, you can immediately inform your bank. If you are in the US, you can contact agencies like Experian, TransUnion, or Equifax. The sooner you report, the better it is. Your alarm bells should ring if the offer given is too good to be true. Always buy from a trusted vendor and check their address and contact details.

7 years ago
5 Reasons You Need To Use a Fast Shipping Partner
Mohab Growth Hacks 0

5 Reasons You Need To Use a Fast Shipping Partner

The e-commerce landscape is changing drastically every now and then. With faster options of delivery, the shift is towards instant gratification and reducing the wait time.
Many e-commerce giants are bringing innovation to their delivery systems, so as to facilitate the curious new generation of customers, who want instant gratification. The drive to bridge the gap between physical stores and e-commerce stores is primarily responsible for speeding the vehicle of e-commerce.

Fast delivery is an essential element of fulfilling your business obligations, where customers give you a deadline. Gone are the days, when people would wait for 5 to 7 days for delivery. Nowadays, it’s considered too long a time except for a few categories such as books or software that are not easily available at the local stores.

Here are five benefits of using a fast shipping partner that will help merchants grow their online businesses further.

  1. Branding

Imagine that a customer is flying in the next three day and would like to order a dress on an e-commerce store. If the delivery option says that it cannot be delivered before 4-5 business days, it will be of no use. She will need an e-commerce vendor who can deliver it in less than two working days. And if you are such a vendor, it will not only help you gain competitive advantage in terms of branding and customer service, you’ll most likely attract more customers in future.

  1. More sales

There are many customer types these days and among them, people craving instant gratification form a sizable chunk. If you are able to deliver quickly, you will definitely be able to catch hold of this additional chunk. Besides that, you can also charge extra for faster delivery and that will definitely add to your revenues.

  1. Lesser inventories

When you offer faster delivery options, your inventory immediately goes down, making you a lean and thin organization with a short order cycle time. It will help you to manage your business more efficiently without having to worry about managing a large inventory base.

  1. Better service to urban shoppers

With same day delivery, e-commerce giants are already working hard to grab the lion’s share of the market often referred to as urban shoppers. Faster delivery will make life easy for time-constrained urban customers and this way, online retailers will get access to a large niche without spending a single penny in advertising. Major online retailers for example are working hard to improve their services in urban areas, where they have regular customers with purchasing power.

  1. Build customer trust

The other benefits of fast delivery include the customer trust you gain and the word of mouth publicity you achieve. Your ability to deliver much faster than your competitors will make sure that you get the required attention, and customers will start flocking to you.  Customer trust also translates into free advertising and referrals, which increases your sales in geometric progression.

In order to do it, your shipping partner should be reliable and fast. Orders should in no way get lost or confused in the process of speedy delivery. Make sure that delivery is not only safe and cost-effective, but is also transparent and customer-oriented.

7 years ago