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Indian Marketplaces: Shift from Offline to Online

Indian Marketplaces: Shift from Offline to Online
Mohab Growth Hacks 0

Indian Marketplaces: Shift from Offline to Online

Circa 2006: You live in Greater Kailash in New Delhi, surrounded by markets, where you would get everything under the sun. One fine morning, your phone fell down on the floor and the screen cracked. You run to the nearest store and buy the phone of your choice.

Circa 2017: Similar incident happens; you login to Amzon/Flipkart and order the phone of your choice. You need not have to be in GK Market, New Delhi. You can be holidaying in Pondicherry or Himachal Pradesh.

What has changed in the past 11 years? Apart from the fact that there have been two national elections in the world’s largest democracy and India winning the Cricket World Cup in 2011, the buzzword amongst Indian consumers have been: E-Commerce, which has grown leaps and bounds aided by significant increase in internet penetration. The result has been massive volumes and massive total amount of transactions done on e-commerce sites, which has been a key driver to domestic consumption in recent years, catapulting India to the fastest growing economy in the world.  No wonder, the Indian e-commerce market is projected to grow to $100 bn+ by 2020.

payment gateway in india

In the past one year, there has been a significant increase in online transactions aided by the onslaught of non-cash payment methods, as a result of the government’s demonetization drive, which has led of increased adoption of digital transactions, not only for shopping on marketplaces, but for day to day purchases as well.

Yet, despite the Digital India initiative and the Demonetization drive, there still remains a significant amount of population who rely on offline commerce, especially in Tier 1 and Tier 2 cities. This is primarily due to the trust factor associated with an offline transaction, because the buyer and the seller meet face to face.

The Indian e-commerce story is tremendous because it has managed to club convenience of shopping online with trust. It is a paradigm shift in the behaviour in the Indian consumer. In smaller cities, e-commerce hasn’t seen huge growth as compared to metropolitan areas, but that will soon change in the coming years as e-commerce penetrates into smaller cities.

A smaller but an important element of the Indian e-commerce story, is the aspect of export of goods and services. From ages, Indian exporters have been selling goods abroad and in recent years, Indian professionals and agencies have been selling services abroad. Indian small and medium scale businesses constitute a large portion of commerce and exports. This segment of the market deserves to take advantage of the digital revolution and harness the power of e-commerce and online payments.

Learn more about how PayTabs can help grow your business online and accept international payments in a seamless, safe and secure way. Sign up for a free demo now.

8 years ago
Bahrain: An Early Adopter of Fintech
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Bahrain: An Early Adopter of Fintech

As wisdom suggests, regulations are useful when it works. Regulations should enable the economy and not prove to be a hindrance for economic development. Any country which is serious about letting a new industry mushroom and grow, it must create an environment that helps startups and entrepreneurship. Whether it is Silicon Valley or Singapore, favorable business regulations made both these places global hubs for technology startups.

The key ingredients for creating a positive environment for entrepreneurs is building ecosystems and friendly regulatory frameworks which makes is easy to do business in a country/region.

Talking of environment, Bahrain has clearly taken a lead when it comes to pushing forth the case for Fintech Startups. In the month of March 2017, The Bahrain Economic Development Board(EDB) signed a deal with Singapore’s Fintech Consortium and UAE’s Trucial Investment Partners to develop a Fintech ecosystem and a regulatory framework.

The kingdom of Bahrain has already established regulatory incubators where Fintech startups can test their business models and their products without any violation of existing financial regulations.

Bahrain is clearly ahead of the curve, when it comes to jumping the Fintech bandwagon earlier than some of its neighbors in the GCC region. Financial services have traditionally been Bahrain’s forte and pride, with many international and local banks having their presence in the island kingdom. However, much of that traditional advantage has been lost to Dubai in recent times. Hence, focusing on Fintech provides the much-needed momentum to Bahrain’s financial services industry.

As a testimony to the ease of doing business in Bahrain, we take pride in the fact that we have our operational head office in Bahrain. Not to mention, the favorable regulations and government support has enabled us to scale our operations.

8 years ago
6 Factors Driving Indian E-Commerce
Mohab Growth Hacks 0

6 Factors Driving Indian E-Commerce

The Indian E-commerce scene has exploded in recent times, with many different segments being created by niche players, with the most nascent being Foodtech. India has come a long way with respect to e-commerce and the evolution has been really rapid, befitting the world’s fastest growing large economy.

The growth of e-commerce is tremendous in Indian context, considering that traditionally India has been a cash oriented economy with offline retail stores driving purchases by the consumer. Currently, India adds 6 million new consumers* to the e-commerce industry, every month. This scale of growth is unprecedented in any other market and goes to show the potential of the Indian e-commerce market.

The following key drivers of Indian e-commerce are almost unique to India, as some of these points are intrinsic to Indian consumer behavior:

  • Convenience & Trust: It took some time for e-commerce players to gain the trust of the consumer and shed the initial belief that products available at some of the largest online marketplaces were used products. This is because for a long time, the Indian e-commerce space was dominated by e-bay which used to sell used products in India, operating in a marketplace environment. However, as prominent players entered the market backed by a solid supply chain and great marketing & communications, the quintessential Indian consumer realized the convenience of e-commerce and developed a trust with the portal.

 

  • Price: A typical Indian buyer is very price conscious and bargains heavily. They are always looking out for deals. This perception is widely regarded as being true. Price has always been the trump card for Indian e-commerce players as most of the products that are available online are cheaper than the same products available offline.

 

  • Payment Options: With the advent of digital wallets and UPI (Unified Payments Interface), the payment options have grown over the years. Earlier on, most e-commerce players grew because of the success of the Cash on Delivery (COD) model, which was rather prevalent in India, due to a large amount of Cash being circulated in the economy. It is only in recent times, due to the demonetization drive, Indians have jumped on to the electronic payments bandwagon.

 

  • Digital India: The government of India’s Digital India initiative has been a key factor in enhancing internet penetration across the country, which has led to a whole host of services being digitally delivered. The invariable result of increase in internet penetration has been the fact that apart from accessing essential services digitally, the consumer has taken to online shopping and online payments, big time.

 

  • Domestic Consumption: Any world renowned economist will tell you that the India growth story has been driven by domestic demand and the high consumption of the ever aspirational Indian consumer. The obvious macroeconomic scenario had to play out in the e-commerce space as well.

 

  • Language: Most e-commerce portals in India are in English and that has played a big role in the growth of the industry, as India has the largest English speaking middle class population. Moreover, the regional language versions of popular sites have nonetheless played a critical role in the growth of large scale e-commerce portals.

Despite the growth of Indian e-commerce, much remains to be tapped in terms of SMEs (Small & Medium Enterprises) hopping onto the online space and selling internationally, as in exporters. PayTabs can help you make the online shift and help your business go global. Now, it is easy to receive online global payments. Explore now and Sign up for a free demo!

*Data Source: Wikipedia

8 years ago
Currencies Form the Core of Payments
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Currencies Form the Core of Payments

It’s a no-brainer! Everybody out there knows that to buy or sell any product or service through any medium, one would need a transacting currency. The status quo on most transactions, whether online or offline, is the fact that you would need to pay in the currency of the country where you are buying the product from, even if it is online.

But, with the advent of global e-commerce, the status quo on currencies while transacting becomes a deterrent. It is largely due to the willingness of most payments solution providers not to deal with the cumbersome regulations in place in most countries which provide a hindrance for multi-currency payments being made online.

It is not as much as a regulation problem, as it is a regulatory acceptance problem. Most regulators, as in central banks haven’t yet figured out a way to regulate payments in foreign currencies made in multiple currencies through the digital medium. Barring the most accepted currency, i.e. the US Dollar, which is largely used as a de-facto foreign exchange currency across the world, regulators are mostly wary about international payments made in other currencies, especially online.

Having said that, most developed countries and a few forward looking emerging economies have updated their regulations to allow for payments in multiple currencies. However, contrary to popular belief, there aren’t many providers in the market, who possess a seamless global payments processor.

PayTabs has always been ahead of the curve in terms of innovation and one of our key differentiating factor is the fact that we accept 160+ currencies on our platform.

To learn more about our payments platform, click here. Moreover, if you are interested, you can sign up for a free demo as well.

We encourage you to comment on this post, by providing your insights and viewpoints.

8 years ago
The State of Global Payments: Part 2
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The State of Global Payments: Part 2

In one of our earlier posts, we touched upon the upsurge in non-cash transactions across the world and how developing countries are driving the growth of online/digital payments. We looked at some hard numbers from Capgemini’s World Payments Report which justified the growth in non-cash transactions across the world.

In this piece, we will look at key trends that are key to driving global payments in 2017 and the future:

  1. Technology vis-à-vis International E-Commerce: It is indeed true that international transactions have increased in recent times but the subsequent pace of developing fast, secure, transparent and efficient solutions have not quite been there. Currently, there’s a need for more payments solution to cater to the growth in international e-commerce.

 

  1. Need for Agility and Pace: Whilst the growth in FinTech investments over the years, there is currently a tremendous hunger in the marketplace, for companies to deliver more instant gratification moments in terms of payments and flexibilities in payments solutions. Which means different types of payments solutions accepting multiple currencies.

 

  1. Enterprise Payments: As per the World Bank’s Cost of Sending Remittances report, checks are still prevalent in most organizations across the world, especially smaller organizations. As of 2015, 90% of small organizations across the world, used checks for making payments, primarily to freelancers and commission based sales force. Large banks and credit card technology companies still dominate the international payments space, which is plagued by complexities and very high fees. There’s a huge scope for new age payments solutions providers to solve some pressing international payments issue in the B2B space.

 

  1. The case of the Unbanked: According to a Citibank report in March 2016, there are still 2.8 billion unbanked and underbanked people in the world, especially in developing countries, where FinTech solutions have outpaced the penetration of legacy banking. The key to the growth of FinTech and Payments solutions has been because of the huge growth in mobile payments, aided by the tremendous penetration of mobile in developing countries.

 

  1. Banks and Technology need to be friends: Banks need to accept and recognize the fact that digital payments can do much more than automation. Digital and online payments solution providers shouldn’t view banks as their adversaries, rather recognize the value that they are adding to the global financial system, thereby cultivating opportunities for greater innovation and efficiency through collaboration.

 

  1. Transparency: There’s been a paradigm shift in the needs of the global payments market, in the context of more transparent pricing, flexibility in integrations and innovative customer service. It is an imperative for global payments solution providers to track all transactions in the entire payment process/cycle to ensure transparency.

 

Therefore, as you can probably gauge that despite growth in FinTech and digital payments, there remains a lot of opportunities/gaps in the marketplace that needs to be fulfilled/filled.

We would love to hear your viewpoints in the comments below and click here to experience a new economy payments solution that truly manages to fill existing gaps and adds tremendous value for your business.

Click here to read State of Global Payments: Part 1

8 years ago