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Payment security lingo: What’s point-to-point Encryption

Payment security lingo: What’s point-to-point Encryption
Mohab Growth Hacks 0

Payment security lingo: What’s point-to-point Encryption

One of the biggest threats to online security comes from data breaches. Such breaches have now become mainstream and it is now very important for the companies to save their data from such infringement. There are several new technologies and tools available for securing the data belonging to the business and its clients.   One such important tool is Point to Point encryption or P2P encryption, as it is popularly known. It is especially important for businesses which accept online payments through different modes including debit cards and credit cards.

What is P2P encryption?

P2P encryption refers to a standard established by the PCI Security Standards Council. The main aim of this standard is to ensure that confidential data pertaining to debit and credit cards are instantaneously into unbreakable codes. Such coding is important to ensure that the data is protected against fraud and hacking. The standard is designed to provide optimal security of payment process and data for online card transactions.

The P2P encryption Standard enumerates the requirements to be fulfilled by an online payment solution to qualify as a PCI validated P2PE solution. These requirements pertain to a complete set of software, hardware, decryption, gateway and device handling etc. The final decision in this regard rests with P2PE Qualified Security Assessors, who are independent third party entities with requisite qualifications to make such assessment. It is important to note that only ‘solutions’ may be validated and not individual units of hardware. If a payment solution does not meet the requirements for being validated as P2PE solution but offers similar type of encryption then it may be accredited at End to End Encryption Solution.

How Does it Work?

P2P encryption works using a number of secure applications, devices and other related processes. Whenever a business swipes a debit or a credit card, it initiates an interconnected series of actions. The point of interaction device, which is used for swiping the card, encrypts the information immediately. If the device is PCI validates then it uses an algorithm for the purpose of encryption. These encrypted codes are then sent to the payment processor or payment gateway, which decode the information. The main requirements for setting up a PCI P2P encryption system include the secure management of encryption devices as well as decryption devices and the proper upkeep of decryption environment.

It should be noted that coding and decoding keys are not provided to the merchants. They are given a unique token number to identify particular transactions so that they can keep proper records and issue refunds as and when required. However, merchants stand to gain a lot from this process. They are assured of the safety and security of their transactions. Their business is protected against card frauds, which in many cases lead to heavy financial loss. The merchants are also able to improve their turnover by assuring the customers about the safety of their data and payments.

P2P Encryption vs. End to End Encryption

For P2P encryption, there are certain features which are unique to this protocol. The solution offers hardware to hardware coding and decoding where POI device comes with Secure Reading and Exchange of Data function. The solution is also required to be validated for the PCI P2PE Standard. For this purpose, the solution should fulfill the requirements such as temper evident packaging, shipping and installation. Such solutions also come with instructional manual to guide merchants about device use and storage.

End to End encryption, on the other hand, does not unencrypt the card details between the two terminals. It secures the data provided the endpoints are offered by PCI accredited organizations.

The Benefits

P2P encryption is important for the development of ecommerce and online businesses. Many customers are not inclined to make online transactions due to the fear of data breach and financial losses. By providing P2P encryption, the businesses can assure their clients that their financial data will be secure. This can help in increasing the revenue for the business, adding to the bottom line. All leading payment processors now offer P2P encryption to ensure smooth and safe transactions.

6 years ago
PayTabs Collaborates with UrbanPiper for seamless online restaurant operations
Mohab Partners & Partnerships 0

PayTabs Collaborates with UrbanPiper for seamless online restaurant operations

PayTabs is a leading payment processing company in the Gulf region. The service provider constantly endeavors to fortify its service suite to provide best in class solutions to its clients. Its collaboration with Bangalore-based UrbanPiper is another step in this direction.

The Tie-up

The tie-up between PayTabs and UrbanPiper aims to help clients automate the online operations of their restaurant. Through this collaboration, PayTabs will empower online restaurants to facilitate seamless payments from customers. The partnership will ensure that casual restaurants, cafes, fast food outlets and fine dining restaurants are able to unlock their full potential by making their menus and services available for online ordering and payment. The tools provided by UrbanPiper and PayTabs will ensure that restaurants will be able to benefit from safe and secure payments, track payment history and enable the convenience of multiple alternative methods for customers.

About Urban Piper

The features provided by UrbanPiper ensure that you diversify your business using different aggregators but maintain proper control over them from one location. Another unique feature of UrbanPiper is its centralized catalogue management service. With this feature, you can avoid the hassle of visiting each partner portal for updating your stock and offerings. The integration layer provided by UrbanPiper ensures that you can carry out this task with just one click. The service suite also offers Introspect which is a data analytics tool. This feature is designed to let users carry out their reconciliation in an easy and efficient manner. The centralized tool ensures that you get a comprehensive view of your entire online business, thus achieving the efficiency and speed you need.

If your restaurant business is in upswing and you feel the need to run your own portal then UrbanPiper comes to your rescue. The service suite allows you to set up your own shop easily and you are not required to have any coding expertise for this purpose. With the help of this tool, your customers can place direct orders using your website or app, without requiring the assistance of any third party. There are also many ERP solutions integrated in the suite to let you run your business seamlessly.

Urban Piper can help in increasing the reach of your restaurant business. It has over 7,500 active locations in India and the Middle East. Some of the top brands associated with UrbanPiper are Papa Murphy, McDonalds, Tablez and Americana. Its HUB tool lets the businesses collaborate with their aggregators in a smooth manner. Whether you are working with Zomato or with Swiggy or any other 3rd party channel, you can integrate them in your restaurant Point of Sales system with the help of UrbanPiper tools. It can help you economize as your employees now are not required to manage multiple systems.

UrbanPiper offers an efficient operating system which ensures that you do not miss any order or manual pushing. This system can also help you in efficiently handling multiple tabs. You can also improve your efficiency by broadcasting timely updates. The inventory control feature of the suite allows you to improve your operations by minimizing the possibility of cancellations by better managing the inventory.

The use of UrbanPiper lets you enhance customer value by better managing your menu. You can publish different categories in your menu to make it more user friendly. Further, you can also add taxes, items and charges separately so that your customers can exactly know what they are going to pay. The service suite also lets you carry out quick deployment as UrbanPiper has exclusive tie-ups with several top aggregators such as UberEats, Foodpanda and Swiggy. The suite provides regular updates about new features added to the system so that your business can use these services in a timely manner.

Apart from these features, UrbanPiper also has a robust infrastructure. The service provides 99.95% uptime, so that your business remains online and does not suffer outages. Even in the case of very rare outage, UrbanPiper ensures that you are constantly informed about the progress with regard to the recovery.

About PayTabs

PayTabs is an award-winning, B2B payments solution provider. Having processed the first live payment gateway transaction in June 2014, today the company processes transactions in 168 currencies, safely and securely. Using a tool known as API plugins, PayTabs facilitates seamless integration for merchants across 49 industries to ‘plug and play’ features on to their websites. PayTabs prides itself on offering electronic invoicing services for entrepreneurs and businesses enabling them to save time and enjoy added convenience with paperless invoicing. PayTabs’ vision is to be global in outlook but next door in service, whereby payment products can be customized via different business models to suit start-ups, small and medium organizations, and enterprise needs. PayTabs has dedicated offices in the GCC, especially the UAE & Saudi Arabia and presence in many other locales including Egypt, India & the Philippines.

6 years ago
Powering payments and optimizing delivery solutions for better eCommerce
Mohab Partners & Partnerships 0

Powering payments and optimizing delivery solutions for better eCommerce

PayTabs and Jungleworks collaborate to integrate payment solutions and delivery management services to provide online businesses with a seamless checkout experience

The Tie Up

As part of the strategic collaboration, businesses will be able to integrate the Tookan app with PayTabs to make mobile and online payments effectively and efficiently in 168 currencies. Online stores that have benefited from Jungleworks’ Tookan app and enjoyed services such as automated dispatch and delivery, will now also be able to benefit from seamless global payment processing with PayTabs. The Tookan app benefits web stores and merchants as they can have their pickups and deliveries auto assigned to their nearest delivery agents as soon as the order is ready for dispatch and these merchants will now also be offered a one-stop shop to manage their online payments safely and securely. PayTabs will also offer merchants a complimentary business manager dashboard to help manage transaction data and history. These advantages will thus make it seamless for e-tailers and online stores to manage both the payment and delivery expectations of their end consumers thus providing them a smooth and hassle-free service.

About Tookan

Tookan is a leading logistics service provider and offers its services to a large variety of businesses. It provides automated dispatch and delivery system, where the pickups and deliveries are auto assigned to the nearest delivery agents. Such auto allocation of resources is done as soon as the order is prepared, offering efficiency to the business operations. Its portfolio of tracking and route optimization services allows you to monitor your workforce in real time by using its delivery tracking system. You can also plan ahead for your upcoming delivery requirements with the help of delivery services management tools.

Tookan boasts of a comprehensive portfolio of delivery related services. Its tool kit features  centralized dispatch dashboard, allowing you to keep a watch over all the functions from one single place. With the help of its automation tools, you can assign task and schedules as per your requirements. Further, the process of dispatching and managing the orders may also be automated, leading to conservation of resources.

However, the execution of tasks and management of resources is only half the story. Tookan further ups the ante by offering robust analytics services. Its various tools allow you to analyze data and prepare reports for control purpose. The analysis may be carried out for finding trends and deviations from set standards. Further, these reports are also useful optimizing performance of drivers and their vehicles.

Tookan provides a service app which may be used by field agents to render their services in the most efficient manner. The task notification feature on the app can be customized to provide operational alerts, so that field agents are always aware of the task lineup. It also lets agents communicate directly with dispatch, managers and customers. The service is especially helpful to offer complete check over the quality of service.

Tookan helps businesses by letting them design optimal navigation systems for serving multiple destinations. The customers are assured of the best services as Tookan enables delivery agents to scan barcodes and add notes. They can also add images and digital signatures as proof of delivery. Give better peace of mind to your clients by ensuring that the goods are delivered to right people and the right place. Tookan also offers several extensions to let you customize the app mix to best suit your requirements.

About PayTabs

PayTabs is an award-winning, B2B payments solution provider. Having processed the first live payment gateway transaction in June 2014, today the company processes transactions in 168 currencies, safely and securely. Using a tool known as API plugins, PayTabs facilitates seamless integration for merchants across 49 industries to ‘plug and play’ features on to their websites. PayTabs prides itself on offering electronic invoicing services for entrepreneurs and businesses enabling them to save time and enjoy added convenience with paperless invoicing. PayTabs’ vision is to be global in outlook but next door in service, whereby payment products can be customized via different business models to suit start-ups, small and medium organizations, and enterprise needs. PayTabs has dedicated offices in the GCC, especially the UAE & Saudi Arabia and presence in many other locales including Egypt, India & the Philippines.

6 years ago
11 Easy Marketing Tips to Promote Your Small Business
Mohab Growth Hacks 0

11 Easy Marketing Tips to Promote Your Small Business

Small businesses have shown remarkable growth in their popularity. This has become possible due to changing customer preferences and technological advancements. However, small businesses generally suffer from lack of resources including funds to spend on business promotion and marketing. Here are some of the tips which may help you in marketing your products and services with minimal budget.

Establish Brand Identity: creating a clear identity allows you to properly communicate about your firm and the products. Some of the tools which may be used for creating a brand identity are brand name, logo and use of specific colors and images. You can do this work on your own with the help of several technological tools available. However, it is advisable to hire a professional to create logos and word art. To create a loyal band of customers, you should put your brand and logo everywhere possible, including on merchandise, business cars and email signatures.

Know Your Market: one of the worst mistakes a small business can make is to assume that any generic marketing strategy can work for their products. In reality, it is important to design a customized marketing proposition for each product and service. The process involves intensive study of the market and its various constituents. The marketing strategy is thus created keeping view the distinct requirements and features of the segment. Such customized marketing policy is more likely to resonate with the clients and produce better results. You should also be clear about the kind of message you are trying to deliver with your marketing plan.

Build a Better Website: in order to have proper online presence, it is essential to create a dedicated website. The portal should not only be attractive but also easy to use. Having an intuitive interface makes a website easier to navigate. The proper process of building a website starts with proper planning. At this stage, you should determine your target population and their requirements. The next steps involve designing and then creating the prototype. These prototypes are used for testing purpose where their usability quotient is determined. The final step involves review of the design and the implementation.

Select the Social Media Platform: with a large number of social platforms available, it is imperative to focus on a few in order to derive efficiency. There are several factors which contribute towards the choice of right platform mix. The demographic mix and the type of products to be marketed are amongst the most important factors. Some of the most prominent platforms available are Facebook, Snapchat and Instagram. Out of these platforms, the former is more popular among mature adults while the latter two are favored by younger population. Accordingly, the allocation of marketing material across these platforms may be carried out. Further, the choice of platforms may be done as per the business goals as well. Social media may also be used for promoting your website.

Use the Right Tools: it is important to use the right type of tools for disseminating information about your business. Some of the most important tools in this regard are infographics, videos and pictures. Infographics are particularly useful in this regard as these are easy to understand and are visually appealing. Such infographics are also easy to make as there are several computer programs available to aid their creation. You may also jazz up your data with the use of graphs and other visual representations.

Leverage Your Network: it is as important to think locally as it is to do on wider scale. While you may use social media and other mass media, it is equally essential to harness your close network. You can start by participating in local events. Alternatively, you may choose to sponsor some local drives and relevant public events. You should also look for synergistic participation with other non-competing businesses. Such collaborations may help in cross promotions through the use of reciprocal website links, fliers and bundled promotions. While such networking and collaborations may take some time to fructify but they are worth the effort.

With the above tips you can promote your business and goods in an optimal manner. These methods do not require substantial outlay of resources and thus are suitable for small businesses.

6 years ago
PayTabs and LimeTray join hands to offer Restaurant Management and Integration Services
Mohab Partners & Partnerships 0

PayTabs and LimeTray join hands to offer Restaurant Management and Integration Services

PayTabs is a leading B2B payment processing company in the Gulf region. The service provider constantly works towards enhancing its product portfolio. Its latest collaboration with LimeTray aims to provide better and more diverse services to clients. PayTabs clients can now look forward to making their restaurant business more efficient by optimizing their operations.

The Tie-Up

The collaboration aims to provide one stop solutions for clients to manage their restaurant business. The F&B industry is unique as it is governed by numerous health regulations and service standards. In order to run a food business successfully, it is important to optimize operations and keep the running costs low. This is where LimeTray comes to the forefront.

With the help of this tie-up, restaurant owners can now run their business online and integrate online payment services by using PayTabs payment solutions. Overall, the collaboration will ensure that restaurant business owners are not required to deal with a mishmash of services but have a well-defined set of processes, customer payment options and tools for running their operations.

 

About LimeTray

LimeTray offers a wide range of services to let restaurant owners customize and optimize their business. LimeTray offers a restaurant software suite which is equipped with many features. It offers end-to-end marketing and technology solutions for the food industry so that business owners do not need to deal with different software for varying functions.

With the help of LimeTray, a restaurant can set its own online food ordering system. As more and more people opt for the convenience of online ordering and home delivery, online food ordering systems can bring about drastic changes in the operations of a restaurant business. With the help of LimeTray, you can now set up your own food ordering website and app, harnessing the power of ecommerce on diverse platforms. The restaurant owners are not forced to join any third party aggregators for promoting their online food business, thus reducing the running costs. The feature comes with an inbuilt loyalty system which helps businesses create a niche market.

LimeTray allows the businesses to customize their discount engine, to offer unique offers to its customers based on their characteristics. Its image intensive menu ensures that you can add images and graphics to the menu to make it more appealing and intuitive. Further, the customization option allows your restaurant to display different variations of dishes. If a client wants to add extra cheese or alter the level of spice for example, then you can offer them the means to do so.

The suite offers a restaurant POS system as well. Being a cloud-based solution, LimeTray’s POS can be operated from anywhere without any constraints. As it is integrated with online and third party orders, you can manage your entire business from a single platform. The POS system has a clutter-free design and is highly efficient; it allows fast order punch-ins, data tracking and quick KOT printing that speeds up daily operations. Added to this, the system comes with an offline mode to ensure that your operations do not suffer even if there is no internet connectivity available.

A successful restaurant requires proper management of customer databases. The CRM solution offered by LimeTray is equipped with unique features such as multi-channel campaign manager and personalization. With these features, you can easily design customized promotional schemes to best meet your requirements. The automation feature of this system helps you in growing your repeat sales by sending automated emails and re-engaging dormant clients of your business.

LimeTray is a leading player in the food-tech space and its software suite is trusted by over 4500 restaurants globally, including prominent brands such as Burger King, Biryani by Kilo and Punjabi by Nature. The synergy will allow PayTabs and LimeTray to offer their clients integrated services to run their business operations more efficiently.

6 years ago