Peacock Award for Excellence and Innovation in the Fintech Sector
Honored with a Peacock Award for excellence and innovation in the fintech sector, at last night’s Middle East Fintech Summit at the Fairmont in Amman. 🌟🏆
DMZ Cairo Fintech Night
A night that connects the fintech landscape to anyone interested to tap into it.
Hear from PayTabber Mina Williams, policy makers, startups, supporters and more.
Rev Up Your Ecommerce Sales for Jordan National Day
Jordan National Day is just around the corner and the entire country is ready for celebrations and festive revelry. This also means a surge in shopping for personal and domestic use as well as gifting purposes. So, as an ecommerce business owner, you might be looking for ways to boost your Jordan National Day sales figures. And you are in luck. In 2023, around 76% of the country’s population had active mobile connections and internet penetration was pegged at 88%. By 2027, the number of users in the digital commerce market is poised to increase to 4.8 million and the ecommerce market volume is expected to hit USD 293.6 million. Hobby and leisure, electronics, fashion, and furniture and homeware are among the most popular ecommerce sectors in the country currently.
However, to compete with other players, draw more traffic, drive more conversions, and thrive in this dynamic landscape, you need to employ the right strategies. Let’s delve into them.
Tips to Improve Jordan National Day Sales
The modern consumer in Jordan looks primarily for these four things when they go for online shopping – speed, security, efficiency, and flexibility. So, here is what you can do to offer them a frictionless and enjoyable experience:
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Easy Website Navigation
Make sure your ecommerce site’s interface is simple and easy to use for all. Customers should be able to search, sort, filter quickly and add items to the cart without any hassle. Ensure product descriptions, prices, care instructions, etc. are easy to spot and understand. If there are special offers on certain categories or products, make sure they are clearly visible and hard to miss. Give site visitors the option to view everything in Arabic too, to build trust, cultural familiarity, and a local vibe.
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Personalized Marketing
Use AI and sophisticated data analytics tools to capture, store, and analyze customer data. This way, you can personalize marketing campaigns in line with their past browsing, shopping, and payment behaviors. Offer customized recommendations while they are on your site or upsell or cross-sell products to boost the order volume. Personalization will enhance shopper engagement too.
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Immersive AR and VR Experiences
By employing augmented reality and virtual reality, you can enable shoppers to try out different products before making a purchase decision. These advanced technologies can help them interact realistically with products and gauge the suitability, efficiency, or aesthetics. AR and VR can boost engagement, conversion, and satisfaction.
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Glitch-free Checkout
Adopt an ecommerce payment gateway that makes the checkout experience fast, simple, secure, and efficient. A provider like PayTabs can help you offer a variety of local payment methods to win over customers in Jordan. Payment solutions for online stores in the country usually range from conventional ones like cards and bank transfer to digital wallets and payment links. Depending on the nature of your business and target audience, you can offer all or some of the modes, so that shoppers have ample flexibility and can complete digital transactions without any fuss.
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Robust Security
Equip your site with layered security measures to protect customer data and encrypt the same, so that hackers cannot steal or misuse sensitive information. Since the National Day will witness increased activity across ecommerce sectors, be extra cautious. Pick a payment gateway in Jordan that keeps all transaction details safe and employs smart authentication mechanisms.
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Integration with Social Commerce
Integrate your ecommerce site with trendy social media platforms to help more customers discover, explore, and buy your products easily. This is especially a great way to attract millennials and Gen Z shoppers. To receive secure online payments in Jordan through social media channels, just pick a gateway provider that can make the process fast and seamless.
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Seamless Last-mile Delivery
Leverage advanced logistics software to make sure products are delivered on time and in shipshape. Last-mile delivery plays a key role in customer satisfaction, repeat purchase, and loyalty. So, use the right tools to plan the most efficient routes, save time and cost, streamline operations, track delivery agents, and obtain customer feedback as well.
Get Ready for Jordan National Day
Jordan’s digital commerce market is likely to clock a transaction value of USD 6.75 billion by 2027. To capitalize on this upward trend as well as the upcoming National Day rush, you need to strengthen every aspect of your ecommerce business – from the moment a shopper visits your site to the moment they receive their orders. So, keep the above pointers in mind and choose a Payment orchestration platform like PayTabs that facilitates stress-free and cost-effective payment gateways integration. This way, you can accept multiple payment modes, route and process transactions efficiently, and improve the overall customer experience.
Key Considerations for KSA Businesses Adopting Payment Orchestration
In 2023, Fintech in Saudi Arabia was estimated to have a market size of USD 39.04 million. By 2028, it is likely to shoot up to USD 69.23 million. This upward trend is driving the increased adoption of digital payments too. In fact, KSA witnessed a sharp uptick in digital transactions in 2022 (valued at SR1.6 trillion) from 2021 (valued at SR6 billion). And with the country’s ecommerce revenue poised to grow at an 11.08% rate from now till 2029, digital transactions will be more widespread than ever. In such a futuristic environment, adopting payment orchestration is the way to go for merchants like you. Read on to know why and how you can pick the right platform.
Why Do You Need Payment Orchestration?
Fast, secure, and efficient digital payment is the key to a smooth checkout experience. And with omnichannel payments on the rise, you need to manage and track all transactions in one place while minimizing operational expenses. Payment orchestration platforms can help you with that. Such a platform offers a unified software layer that brings together multiple banks, acquirers, payment service providers, gateways, and fraud detection services.
From the validation of payment requests to their routing to fund settlement, Saudi Arabian payment orchestration platforms automate and handle everything end-to-end. Since you get to leverage a single platform to connect with different payment processing solutions, you can enable multiple payment methods, scale and expand easily, and enhance customer satisfaction.
Considerations While Adopting Payment Orchestration
While there are various payment orchestration providers in Saudi Arabia, zeroing in on the right one requires you to consider the following:
- Transaction routing: Go for a platform that offers a high payment acceptance rate. It should be able to route every transaction as efficiently and speedily as possible to the right processor, to simplify checkout and boost conversions.
- Integration: The right orchestration platform will simplify payment gateway integration, no matter how many gateways are involved. The platform itself will be easy to integrate with your current and prospective payment or business systems.
- Customization: Since every business has distinct needs, choose a platform that aligns with yours closely. It should comply with the standards of the industry in which you operate. You should be able to optimize your payment flow for risk, performance, and cost by accessing suitable tools. A platform with an intuitive user experience can also help you build, tweak, and duplicate payment workflows.
- Performance: Ensure the orchestration platform is capable of handling your present transaction volume without bottlenecks. It should be scalable enough to handle future volumes easily. Ask if the platform has Artificial Intelligence or Machine Learning capabilities to boost performance and revenue.
- Payment methods: It is important to offer your customers ample choice and flexibility in ecommerce payment solutions. It helps in building trust and improves your brand’s value. So, check if the orchestration platform offers the payment methods preferred by your customers. You should also be able to add more methods (including international ones) in the future if required.
- Currency support: If you are planning to expand to new geographies, you should be able to accept the local currencies of different countries. In that case, opt for a platform that supports multiple currencies and ensures hassle-free exchange. It is also easy to establish brand presence and grow the customer base when people in other countries get to pay in a currency with which they are familiar.
- Security: Protecting sensitive customer and transaction data is essential if you want to thrive as an online business. So, before picking a Saudi Arabian payment orchestration platform, make sure it is PCI-DSS compliant and has robust measures against data breaches and cyberattacks. This will help you minimize chargebacks.
- Data analytics: Besides offering complete visibility into your payment system, the platform should allow you to analyze data in different ways, apply various filters, and visualize trends and patterns with charts. It should generate data-backed reports that help you make informed decisions and identify your payment system’s strengths and weaknesses.
- Pricing: Choose a payment orchestration platform that fits your budget or is competitively priced. The different aspects of its pricing model should be transparent and you should know how the model will change as your business grows. Transaction fees should be affordable too.
- Support: The digital payment landscape is evolving constantly, so you need a payment orchestration provider who can offer expert handholding when you are just getting started. Even when you get used to the platform, support should be readily available whether you experience sudden technical glitches or have questions related to performance, payment modes, processors, etc.
Get Ready to Orchestrate Payments
Besides keeping the above considerations in mind, research and compare multiple payment orchestration platforms before making a choice. Talk to other merchants in the same industry to seek suggestions and understand their experience. Going through reviews and testimonials of different providers will give you a fair idea about each of them too. Make sure to test any platform you like through a demo session, so you can gauge its suitability for your business. In KSA, opting for a reputed orchestration platform provider like PayTabs can also make your life easy and eliminate the pain of research and uncertainty.
