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What is White Label Payment Gateway?

White Label Payment Gateway
Mohab Payment Orchestration 0

White Label Payment Gateway

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If you’re an e-commerce business accepting payments online, you should consider working with a white-label payment gateway provider. Personalization has become an important factor in attracting modern customers. Companies analyze large amounts of data to get customer insights in order to create a personalized experience for them. This entails sending thoughtful emails, offering special discounts, using cookies for suggestive ads, and more.

However, one thing that most companies often overlook is their payment gateways. While their websites and apps are in line with the brand’s overall theme, their payment portal page looks exactly like their competitors. Maintaining your brand identity should be a proactive process followed from first contact to final payment. And this is where a white-label payment gateway becomes useful.

What does a White Label Payment Gateway Denote?

A white-label payment gateway is basically a customizable payment gateway that allows you to place your brand’s logo and image on the payment gateway page. This personalized payment solution contains all the features that a traditional payment gateway provides. It takes it a step further by incorporating your business identity until the end of the payment funnel.

Who should use a White-Label Payment Gateway?

With the increase in online sales and e-commerce businesses, the need to put a personalized touch on the customer’s journey has become vital. The relationship between sellers and consumers is dwindling because of the presence of multiple players in any industry. This has increased the competition, and using a white-label online payment gateway will give you the edge your business needs.

Contrary to popular belief, white-label payment gateways are not just limited to big brands with more budget or startups with the “unicorn” tag. A personalized payment gateway will draw attention to your brand and its identity whenever a customer completes a payment. Be it landing on your website, browsing through different products, or paying for them, consumers will be exposed to your brand’s logo and theme throughout the entire process. Now the next time they want to buy the same product or something similar, your name will pop first in their minds. This is just one of the benefits of using a white-label payment gateway for your business.

Top Benefits of a White-Label Payment Gateway

Businesses can use a white-label payment gateway and customize its look and feel rather than spending tons of money developing their own payment gateway, testing it rigorously, and launching it once everything falls into place. Here are some more advantages of using a white-label payment gateway.

  • Improve your brand’s visibility

In addition to the website, social media pages, apps, and other channels, a customized integrated payment gateway solution also helps improve your brand’s visibility to consumers. Customers tend to spend a significant amount of time on the payment page trying to figure out which method to use or entering the card details. This makes a white-label payment gateway that contains your brand’s logo, color theme, and other eccentricities a great way to ensure top-of-mind recall. Customers will subconsciously think about your brand when they want to buy the same product or something else listed on your website. A white-label payment gateway can be a great option if you’re running a business with several verticals, each of which complements the other.

  • Increase customer loyalty

Redirecting to a third-party payment gateway raises questions and suspicions for several users when customers are trying to make online payments. This is particularly applicable to customers who have come to your website for the first time and need more clarification about the site’s credibility. This could be one of the most significant reasons you face high cart abandonment rates.

With the help of white-label payment gateways, you can instill trust in such users by showcasing your brand’s logo and clearing any doubts customers may have about paying online. Now that the customers know it’s the same merchant they are paying, they tend to feel more confident and reassured. It helps in building loyalty among customers as well.

  • Effective risk and fraud management

One of the biggest benefits of choosing a white-label payment gateway is the level of security it provides to its clients. With anti-fraud and risk management mechanisms in place, you can ensure that your customer’s personal and payment data remains safe and away from the reach of any unethical hacker or cyber-attacks. If not in-house, some payment providers can also integrate third-party fraud detection tools to enhance security.

  • PCI-DSS Compliant

Payment Card Industry Data Security Standard, or PCI-DSS compliance, is a set of policies necessary for all card brands to follow. These policies have been created to safeguard card transactions across platforms and avert misuse of any personal information related to cardholders.

For a business owner, it is imperative to understand whose responsibility it is to ensure PCI-DSS compliance, yours or the payment gateway provider.

  • Multiple payment options

A majority of white-label payment gateway providers have direct alliances with different acquiring banks and support multiple payment methods as well. Customers in 2023 will have several payment options at their disposal, and you wouldn’t want to let go of a potential customer at the payment stage just because their preferred method was unavailable. The need for online payments is increasing, and incorporating a payment gateway that allows users to pay via any method they want is not just an exception but has become an expectation.

Conclusion

Now that you know what a white-label payment gateway is and it can benefit your organization, you must be wondering which vendor to choose. A personalized payment gateway will not only improve your brand’s reputation but will also help maintain a high ROI. Hence, choosing the correct payment gateway provider can be crucial for the success of your business.

If you’re a merchant based in the UAE or the Middle East, PayTabs can be your next payment gateway provider. We are an innovative payment processing and fraud prevention company that aims to help their clients increase revenue and profits with the help of advanced technologies. Integrating our payment gateway into your website or app is straightforward and allows you to start scaling your e-commerce business instantly. With our merchant dashboard, you can send, receive, or share invoices through different media channels and offer multiple payment options to your customers.

2 years ago
PayTabs Supports PayPal
Mohab Partners & Partnerships 0

PayTabs Supports PayPal
Are you an eCommerce business owner with your website and shopping portal? Are you a freelancer trying to make money doing something you love? Or are you in a financial situation looking to upgrade your payment solution? No matter what business you belong to, PayTabs has something to offer everyone.

PayTabs is one of the leading payment solutions companies in the UAE and its neighboring countries. We offer various payment methods so that payments don’t come in your way of building better relationships with your customers. By integrating PayTabs into your business, you provide your customer with the most appropriate mix of payment options. This empowers your customer to transact with you in his/her preferred method, enhancing convenience and improving the overall experience.

Customers can pay via debit or credit cards, be it Visa, Mastercard, American Express, JCB, UnionPay, or others. Along with cards, PayTabs accepts payments via digital wallets like Apple Pay and Samsung Pay as well. PayTabs has recently partnered with PayPal as well to add to offer more payment options. With the option to pay via one of the most popular and widely used digital wallets in the world available during checkout, more alternatives can be offered to your customers and instill a sense of trust and security.

Also Read: Digital Payments is Safer during Emergency and Crisis

What is PayPal ?

PayPal is the most renowned payment gateway in the world for online businesses. Online businesses and merchants can accept payments for their products or services via debit/credit card or mobile wallet. It also provides additional benefits for customer retention, like timely offers, discounts, and more. Its economical transaction charges also make it a profitable option for accepting large orders and consignments. Big enterprises like Amazon and WooCommerce also accept payments through PayPal, making it possible for them to cater to customers worldwide.

Also Read: 4 Ways to Prevent Credit Card Fraud at Your Business

Along with different payment options, PayPal also has exceptional security features in place. Pair it with the security guideline compliances followed by PayTabs, and you can be sure that every translation will be completely secure and free from online hackers and fraudulent activities.

Here are some of the features of PayPal that will make you excited about this collaboration:

  • Shipping

If a customer is unsure about the shipping charges, PayPal provides an option to calculate the taxes and total shipping charges just by entering the shipping address of the location.

  • Easy Integration

PayPal is used extensively by merchants and freelancers all over the world. It integrates easily with your website and other applications and enables you to accept secure payments without any hassle.

Also Read: The Best Social Commerce Platform for Freelancers

  • Phishing Protection

With years of experience and working with several companies, PayPal has developed trustworthy security features that automatically detect any phishing or anomalous activity and protect business owners.

  • Buyer Protection

Confidentiality is something that modern buyers take very seriously. If a buyer is skeptical of sharing his/her personal information online for fear of the details getting misused or receiving frequent calls from telemarketers, PayPal takes care of this situation by keeping the payment as well as purchase details of the customer a secret.

  • Support for Online and Offline Businesses

It doesn’t matter if you accept payments through a website or in your store; PayPal supports both.

2 years ago
Why it's important for SaaS businesses to educate their customers
Mohab Guest Posts, Payment Orchestration 0

Customer education is not a revolutionary idea at all, although it sounds fresh enough. We encounter it every day: welcome letters when registering for a new service or pop-ups on the website are some of the most frequent tools for customer education. However, there are others.

Why it's important for SaaS businesses to educate their customers

Like all digital, the principles of customer education are changing very quickly. The speed at which businesses adapt is more important than ever. This is because of new technologies, more resources (and easy access to them), and a higher awareness of users. If 10-15 years ago the Internet was still fairly uncharted territory for the then adults (service consumers), the current generation Z (1997-2012) grew up with a PC or even a smartphone in their hands. So the demanding nature of today’s audience is already a fact, which should not just be accepted, but something should be done about it.

In this article, we will talk about why it’s important for SaaS businesses to educate their customers.

Why it's important for SaaS businesses to educate their customers

What is customer education?

Customer education means applying tools and resources, like next-gen payment solutions, that help customers use your SaaS product more successfully. 

The goal of customer education for SaaS businesses is to guide people through the customer journey from initial interaction to continued use. Customer education must eliminate the lack of information at different stages of the customer journey. Objectives of customer education for SaaS business:

  • Mastering the product through education
  • Better acceptance of the SaaS product
  • Connecting users through community, certification, etc.

Customer education is a set of tools that help scale other customer success processes. It’s like standing next to the user when he or she fills out a form on the website, and just in time to hold his or her hand saying, “wait, wait, don’t press that button, fill in this information.”

What’s important! Customer education is not the very task of writing documentation or developing learning management systems, courses, and certificates. All of the above are customer education tools. And customer education itself is the implementation of those processes for success. You can find more about customer education on Studocu.

Why it's important for SaaS businesses to educate their customers

Why is it important for SaaS businesses to educate their customers?

Customer education, like many interdisciplinary digital activities, is tightly connected to different aspects of SaaS business. That’s why customer education doesn’t provide one or two clear benefits but rather has a holistic effect on the entire SaaS business, driving its growth and development.

Customer education can impact all steps of the sales funnel. A strong education strategy can lead to thought leadership, a better understanding of what your SaaS brand offers, and higher conversions in the long run.

There are 5 main reasons why it is important to invest in customer education for SaaS businesses:

  1. It shows the customers how to best use your SaaS product, explains its features and strengths, and shows the best practices and tips for a successful SaaS application. Educational content is especially relevant to SaaS and eCommerce industries. In general, the more complex and innovative the product, the more critical customer education is for it. 
  2. It strengthens the support team by giving operators more tools to influence customer decisions. Effective documentation for customer education will help agents better answer questions and can even offload the support team through user self-learning. For example, the same way IVR in IP telephony reduces the number of calls by having the user answer in a voice menu rather than with a real operator. By the way, IVR can also be used as a tool for customer education.
  3. It increases customer satisfaction. Customers have the tools and support they need to use the SaaS product successfully. When customers use the SaaS product successfully, they are more satisfied with both the product and the brand. When a customer is more satisfied, they are more loyal. And this provides some other benefits.
  4. It strengthens the brand. Expertise and awareness don’t just promote the brand and increase reach. It strengthens the SaaS business’s position in the marketplace, promotes “word of mouth marketing,” improves social proof, and ultimately gives a better NPS. And better NPS = satisfied customers = more orders = more profits.
  5. It helps to scale the business. The more customers are aware of the product effectively, the faster the SaaS business grows due to all the benefits listed above. People are more willing to recommend the product to friends and colleagues, leave feedback on it, and use it longer (which increases LTV and improves LTV/CAC). 

Customer education is a win-win for customers and SaaS businesses. The customers get more pleasure from the product (because they understand it better), while SaaS businesses get more profit due to better reviews, outreach, and conversion. 

Conclusion

Of course, customer education is important not only for large SaaS companies like Slack, Checkr, Box, and Optimizely. It is important and necessary for companies of any profile and size. The plan for implementation and optimization of customer education is based on the available resources of the company.

ConradConrad is a professional blogger, content maker, and freelance writer. He has written many great and valuable posts on a variety of topics. Conrad loves outdoor activities. He believes the fresh air brings him inspiration for new ideas.

2 years ago