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Why You Need a 3D Secure Payment Gateway?

3D Secure Payment Gateway
Mohab Ecommerce 0

3D Secure Payment Gateway

Every organisation is susceptible to data breaches and encounters them almost every day. Cybercriminals are always on the lookout for security lapses, and one of their favorite targets is collecting sensitive payment information of customers. They can then use this information to commit payment fraud and cause damage to customers as well as the brand.

Thankfully, you can protect your customers’ information from being breached or hacked by using a 3D Secure payment gateway. With online shopping and e-commerce on the rise, customers look for more secure processes, especially when it comes to payment, and a 3D secure payment gateway provides them the much-needed trust.

What is a 3D Payment Gateway?

To counter online identity fraud and instill more trust in customers’ minds about online transactions, major payment processors were invented with a preventive measure known as a 3D secure payment gateway. It adds another level of security to your payments and ensures that payments go through successfully without exposing any sensitive information. Visa’s Verified by Visa and MasterCard’s SecureCode are examples of 3D secure payments that you must be familiar with.

It is often referred to as 3DS payments because it uses 3 Domain Servers to secure your online transaction. The three domains are:

  • The Acquirer Domain: the merchant or the bank to which you’re paying.
  • The Issuer Domain: the organisation or bank that issued the card being used.
  • The Interoperability Domain: payment systems that bridge the gap between an Acquirer Domain and an Issuer Domain like Visa, MasterCard, and AmEx.

How Does a 3D Secure Payment Work?

3D secure gateways are responsible for making sure that every transaction is secure and carried out by the user himself. This is why the cardholder is often required to enter an OTP or a unique passcode known only to them. To understand how 3D Secure works, here are the steps in detail:

  1. The card information is collected first by asking the customer to enter the card data for their credit or debit card.
  2. Once the information is entered, the system checks if the card is already registered for 3D Secure or not.
  3. If the card supports 3D Secure and is enrolled in the system, the user is then redirected to a 3D secure page of the respective card provider.
  4. Now comes the additional verification step. Once the customer is on the provider’s website, they are asked to enter their unique password/pin or the one-time authentication code which is sent to their registered email address or phone number.
  5. Once the correct information is entered and verified, the user then goes back to the merchant’s website to confirm the payment.
  6. The user will then receive the ‘payment confirmed’ message. This marks the end of the payment process.

Why is 3D Secure Important ?

One of the biggest benefits of 3D secure payments is that it prevents any payment fraud or identity theft from happening for both users and merchants. As per a report by Deloitte, several organisations in the Middle East are struggling with online payment fraud, especially since the rise of the COVID-19 pandemic. Around 48% of the respondents, said that their organisation experienced more fraudulent activities this year than in previous years. This makes 3D Secure important for merchants as well.

3D Secure is especially beneficial for users thanks to its payment liability shift. The additional personal authentication step added in the 3D Secure process makes the issuing bank liable for any fraudulent chargebacks. So as a customer or a merchant, if you claim that an unauthorised payment occurred through your card, it’s the responsibility of the card provider to manage the refunds. Fewer chargebacks mean more money in your pocket. 3D Secure alleviates the resources associated with penalties, dispute management, and fees.

While 3D Secure payments are the gold standard for preventing payment fraud, it has slight drawbacks as well. The time taken for complete verification and payment discourages customers and is one of the biggest reasons for cart abandonment. To mitigate this issue, the 3D Secure process is being upgraded to 3D Secure 2.0.

What is 3D Secure 2.0 ?

With the help of 3D Secure 2.0, merchants wouldn’t have to choose to lower the risk of fraud or increase conversions. The improved 3D Secure protocol enhances the customer experience and facilitates the exchange of information between the three domains so that the process finishes quicker.

3DS 2.0 replaces the hassle of remembering passwords or waiting for OTPs by using a token-based authentication system that uses biometric identification like face or fingerprint. This process is much faster, as customers don’t need to wait for the payment provider’s website to open, there’s no need to remember so many passwords, and there are fewer steps to complete the purchase.

The new 3D Secure protocol is not just faster, it’s also more secure. It analyses more than 100 data points per transaction and provides an improved risk assessment. This increases the chances of fraud prevention as compared to the previous protocol. Merchants have experienced an 85% reduction in checkout time and a 70% reduction in cart abandonment rates by using 3DS 2.0.

Choose the Right Payment Gateway

Integrating a 3D Secure payment gateway has become a necessity for e-commerce businesses. Customers look for extra security while paying online and are generally concerned about their privacy and payment information. There are studies indicating that nearly one-third of cardholders won’t proceed with the payment if it is not completely secure. For merchants, this not only cuts into their business but also throws a bad light on their reputation.

Hence, it is important to choose the correct payment gateway for your business that not only implants a sense of security in the customer’s mind but is also fast and easy to set up. PayTabs is a leading next-gen payment solution that you can easily integrate with your e-commerce business. It ensures complete security during transactions and accepts several payment methods as well.

2 years ago
How to Integrate Payment System Into the Existing App
Mohab Ecommerce, Guest Posts 0

How to Integrate Payment System Into the Existing App
Two or three years ago, users preferred to choose and pay for online purchases from their desktops. However, statistics show that payments from mobile devices are almost equalized with more familiar payments from PCs. This trend is predicted to continue growing. That means mobile payments will soon become an industry standard.

There are several variants of social commerce payments: to connect aggregator’s or gateway’s services and be satisfied with an adaptive version or create your application with a smart payment mechanism. Below we will discuss in more detail how to integrate a payment system into existing apps.

What mobile apps exist?

There are two classifications of applications. The first classification divides apps into native and non-native by how they are developed. By default, native applications are those written using a native programming language (Java/Kotlin for Android, Swift/Objective C for iOS).

The second classification divides apps into native and hybrid based on where the main content is stored. In native apps, the application’s main functions are available offline; the server side stores, for example, only databases. Hybrid applications store data on the server and implement all functions not related to hardware (for example, catalogs and product cards in an online store application).

How to Integrate Payment System Into the Existing App

How to integrate the payment system into an application

So how to integrate the payment system into an app? Let’s discuss WebView, deep linking, aggregator/gateway API, and mobile SDK.

WebView

One of the most popular ways to integrate a payment system is when the user goes from the mobile app’s interface to the payment system’s interface.

WebView advantage is that it is easy to integrate. Almost all content and functionality are embedded into the app from your website. This option suits cross-platform apps.

WebView disadvantage is the possible loss of customers due to switching to an unfamiliar interface and difficulties with payment. WebView does not have access to browser cookies and authorization mechanisms for some payment methods, so paying for purchases is sometimes quite a painful process. It happens that the card data are not stored in cookies at all. People have to re-enter the data each time. And when paying with an electronic wallet, they also have to authorize themselves.

Deep linking

A deep linking is a one-click link that takes a person to a specific application screen. Example: You decide to buy a ticket for a concert on a landing page, click the “pay” button, and are redirected to the online app. Or, if you don’t have it installed, you are redirected to the app store to install it.

The advantage of deep linking is that the user is not afraid despite the transition to another application. People have used it a hundred times.

The advantage of deep linking is that the user leaves the current application and may not return to it. Additionally, deep linking does not always work as intended (especially on different devices). Another disadvantage is that if deep linking sends the customer to an app page he has never used, he or she is unlikely to make a purchase.

Integration with aggregator/gateway API

The differences from the payment process on the website are minimal. An agreement is signed with the aggregator to provide services for the app. The payment form is integrated via API. But in this case, you must implement all payment forms by hand (card data – number, date, CVC, email or phone number, etc.).

API integration has one significant disadvantage – a PCI DSS certificate, which you have to get to connect to the services of the payment system. PCI DSS is a security standard for all organizations that store, process, and transmit cardholder and/or other authentication data. This is difficult but doable for medium and small businesses, although it can be associated with weeks of testing the application for compliance with the necessary parameters.

PayTabs offers a Unified API Gateway (UAG), a flexible integration solution. It is optimum for empowering mobile banking and payment applications along with Digital Banks and Instant Payments.

Mobile SDK

The SDK is a software library for iOS and Android that makes life easier for app owners and developers. Unlike the API, which is more like ready-made building blocks, the functionality of the SDK is broader, comparable to a workshop full of different tools to create anything.

PCI DSS compliance is not required: the customers’ bank card data is not passed through the online store’s backend system, so there is no need to undergo certification. The company providing the SDK solution, like PayTabs, will do it. Payment takes place in the app’s native interface – the user does not need to go to the web.

PayTabs offers a plug-and-play SDK that facilitates seamless and secure payments via your mobile app.

Conclusion

You probably know that apps are expensive. But if your top competitors have had one for a long time, it’s worth thinking about: it’s more convenient for consumers to shop this way.If you don’t want to bother – WebView is fine, but from a UX point of view, it’s not the best solution (especially when paying for purchases). Mobile SDK is on a larger scale and will require more resources at the application creation stage, but the final result will be more viable and comfortable from the user’s point of view.

Alyse FalkAlyse Falk
Alyse Falk is a freelance writer with experience in digital marketing, technologies, content marketing, marketing trends, and branding strategies. Alyse also writes for several reputable sites where she shares her hints for creating content.

2 years ago
Online Store Management Tools
Mohab Guest Posts, Social Commerce 0

Online Store Management Tools

Creating eCommerce stores can be a very complicated process not to mention it’s very expensive and time-consuming. But if you have the right set of tools at your disposal then it might be possible for you to streamline the development process, reduce the costs and manage your eCommerce shop more efficiently. If you collaborate with an eCommerce development company then they can do it all for you while you can sit back and focus on your core KPIs.

But it doesn’t matter if you are building a site in-house or outsourcing it to developers, eCommerce management tools play a vital role in helping business owners develop and manage their online store. They not only help you run your eCommerce business smoothly but also help you grow your sales and stand out from your competition.

A wide range of online store management tools are available in the market and every one of them has something unique to offer but all of them have one function in common, i.e. to help you build, manage and boost your online business. In this article, we are going to discuss different types of tools that can help build and grow your eCommerce business.

7 Types Of Ecommerce Tools

You can build and boost your online store in several ways. Here we are going to talk about some tools that are widely used by eCommerce companies around the world to achieve their goals.

1. Ecommerce Platforms

The most important decision you have to make while creating an eCommerce website is to pick the right eCommerce platform for it. Such tools can take care of all the development-related requirements from building product pages to shipping orders.

  • Shopify: Shopify is an eCommerce platform and online store builder. The Shopify app allows you to create a secure online store that can be customized with your own branding, logo, and products.
  • BigCommerce: BigCommerce is a platform for online stores, with over 100 integrations with other systems. It has been developed by Shopify and is used by more than 3 million small businesses.

Some other popular eCommerce platforms include Wix, Squarespace, WooCommerce, and more.

2. Content Creation

When you create a website, you also have to create the content to put on it. Sharing content is one of the most effective ways you can make your site visible to potential customers.

  • Canva: It’s a tool that can help you with designing even if you don’t have any prior experience. It comes with drag-and-drop tools that make it easy for you to create and share aesthetically pleasing designs.
  • WordPress: Not every eCommerce business needs to have a dedicated blog but those who plan on providing one for their customers need to use a CMS such as WordPress. This platform can help you build and manage customer relationships, grow your brand and bring in more traffic with the help of blogging.

3. Online Payment Tools

Payment tools for eCommerce are essential. There is no commerce without an exchange of funds. eCommerce sites have to integrate with secure payment tools like Paypal, Stripe, and Paymes. It is highly recommended that you use online payment tools that must be trusted by your customers. And yes, you can use multiple payment gateways to provide options or cover your wide range of customers.

Paymes: It is a secure online payment tool that is popular among customers because it allows you to make secure and instant payments. Paymes also provides you with several payment options including payment via a link or QR code. It is loved by a large segment of home-based business owners, freelancers, consultants, and other professionals.

4. Sales and Logistics

Another important aspect of the eCommerce business is sales and logistics. Many eCommerce platforms provide logistics tools as a part of their services too. If your platform doesn’t offer suitable tools, you can pick standalone options as well.

Shipwire: It is a global platform that manages orders for retail, dropship channels, and direct-to-customers. You will be able to provide logistical support for both national and international shipping if you integrate your marketplace and shopping cart with Shipwire.

5. Marketing

To increase the reach of your site, you can undertake a wide range of marketing campaigns. A variety of marketing tools are available out there that can help you achieve your goals.

Mailchimp: It is a powerful email marketing tool. They provide a dedicated space to share important updates, promotions, and more with customers. It also helps you streamline your entire marketing process by enabling you to create, and track the progress of your email marketing campaigns. And the best thing is it can be easily integrated with any eCommerce development platform.

Constant Contact and Buffer are some other famous options available in the market.

6. Analytics

Without having the right eCommerce analytics tools to track the performance of your site and the user behavior, you can’t expect to get a high return on your investment. These tools are used to gather enough information that can help you make better decisions.

Google Analytics: Probably the most unrivaled, popular, and widely used tool in this article. There’s no doubt that Google is the most used search engine so it makes better sense to use its tools to keep track of how your eCommerce website is performing on search engines. Using Google Analytics, you can gather all the necessary visitor data needed to help you make better decisions.

Apart from Google Analytics, Optimizely is also an efficient analytics tool that would allow you to conduct A/B testing and more.

7. Customer Service

Online shopping seems easy but sometimes it’s hard for a customer to find products to their preferences. To help them through their entire customer journey, eCommerce sites offer customer support services. Better customer service is a good way to retain customers and bring in new ones as well

Zendesk: This popular eCommerce tool enables you to provide customer support through different channels like chat, email, social media, and more from a single platform. Zendesk also helps you troubleshoot your customer support tickets faster.

Final Thoughts

Choosing the right eCommerce management tool can help you a great deal with your online business. It doesn’t matter if you are just about to start your online business or you already have one and are just looking for some way to increase your reach, you can easily find the answer to your problems from the tools we discussed in this article.

However, it is important to mention that not all of these tools are available for free. Some of them offer a free version, free trials, or demos but many of them come with a paid plan as well. You can use this opportunity to decide which online store management tools can help you achieve your goals.

Vishal ShahVishal Shah
Vishal Shah works as an executive at TatvaSoft.com. He is responsible for new technology integrations in development projects. He prefers to share his valuable insights among the development audience by blogging.

2 years ago
Online Payment Gateway Solutions
Mohab Ecommerce 0

Online Payment Gateway Solutions

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The trend of online payments is on the rise in UAE. Ever since the onset of the pandemic, the trend of paying with cash has declined by more than 75%, while contactless and digital payments have doubled (nearly 98%) since 2020. The eCommerce industry in UAE has also exploded in the past couple of years, making it essential for businesses to integrate a payment gateway that allows consumers to pay online quickly and safely.

Payment gateways are a technology service that enables users to transfer money from their accounts to different users or to a merchant’s account to pay for something. The transfer happens digitally without any contact and provides users with various options for completing the payment. One of the biggest benefits of using a payment gateway is its security and the ability to accept payments from customers 24*7. This allows businesses to keep operating beyond their regular working hours as well. UAE is quickly developing in this digital space, and if you’re a business wanting to get ahead of the curve by accepting online payments, then this blog is for you.

Some of the Best Payment Gateways in the UAE

These are some of the best payment gateways that you can use in the UAE

1.PayTabs

 PayTabs provides omnichannel payment solutions to customers and is an online payment gateway recognized by both Mastercard and Visa. It has a simple documentation and onboarding process for merchants and provides a stellar dashboard that gives essential insight to merchants on a single screen.

2.Amazon Payment Services

 Amazon Payment Services offers customers different payment options in more than 8 countries, including payment in instalments. It not only monitors business performance but offers industry insights services as well.

3.Stripe

 Stripe is a famous payment gateway that is used in more than 135 countries across the world. It is known for its innovative solutions in preventing fraud, managing finances, payment processing, and more.

4.Telr

Telr is a PCI DSS Level 1 certified robust payment gateway that protects consumers from fraudulent activities. It can be customized easily according to your business requirements and supports business scaling.

5.CCAvenue

CCAvenue is a popular payment gateway in UAE that processes multiple currencies and has smart, dynamic routing. It integrates easily with your business and is cost-effective, thanks to a no-cost setup.

Factors to Consider While Selecting a Payment Gateway in UAE

Here are a few things that you should keep in mind while selecting a suitable payment gateway for your business.

1.Does it support international payments?

UAE is a humdrum of international activity with tourists and business owners from around the world. The possibility of a customer wanting to pay in a foreign currency is relatively high; hence you should work with a payment gateway that has issues accepting international payments from users. Not only will this make payments easier for clients, but it will also fuel your expansion plans and help reach a wider audience. If you plan on keeping the business local and only accepting payments in locally acceptable currencies, this factor shouldn’t affect you much.

2.Does it provide various payment options to users?

In 2023, there are several ways in which a user can decide to pay for a commodity or a service. Look for a payment gateway that provides different payment methods to the users so that they can pay for anything in their preferred method. Conduct some research to determine which payment methods your target audience likes the most and whether the payment gateway you’ve selected supports that payment method.

3.Does it provide a seamless user experience?

A payment gateway enhances customer experience and makes it easier for them to pay digitally. Its primary focus is to provide a friendly and seamless user experience that aids them during payment and makes the entire process more accessible, not the other way around. Try testing the interface of payment gateways yourself to determine how the users will perceive it and whether it matches your brand identity. You wouldn’t want customers to leave your website mid-transaction because of a complex payment portal.

4.How robust is its security?

Security should be the topmost concern while selecting your payment gateway. It is responsible for hundreds of transactions every hour and stores sensitive customer data. Since the customers trust you with their payments and data, it becomes necessary to integrate a payment gateway with robust security features. In a survey done by Visa, it was found that nearly 39% of consumers in the UAE have been victims of attempted online fraud. In the same report, Visa also states that after the pandemic and the increase in contactless digital payments, it is unlikely that cash will reach its previous heights of being the most preferred mode of payment any time soon. With security being such a big concern for customers, it becomes imperative that you instill trust in your consumers by partnering with a secure payment gateway.

5.How smooth is the integration process?

Payment gateway solutions are not just supposed to make life easier for customers but also make life easier for you. Once you’ve decided which payment gateway to choose based on its security and benefits, the next step is to determine how smooth is the integration process for that payment gateway. Select the one that offers hassle-free integration and provides customization options.

6.Is it cost-effective?

While incorporating an online gateway payment for your eCommerce business has several benefits, it is also important to perform a cost analysis. If you’re a start-up or a small business, choosing a cost-effective payment gateway that doesn’t affect your revenue negatively becomes necessary. Determine how much it will cost to set up the gateway, its maintenance, transaction fees, and other hidden costs so that it helps manage your business even when sales are rough.

Payment gateways specified in this article are quite popular in the UAE and have seen an increase in adoption in the past couple of years. Every payment gateway comes with pros and cons, and comparing each will provide a comprehensive idea of which payment gateway checks the most boxes for your business. PayTabs is an efficient payment gateway that processes payments quickly and offers different plans like start-up, growth, and enterprise according to their budget and business stage.

3 years ago